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Search Engine Marketing Specialist

2 months ago

Atlanta, Georgia, United States Windstream Full time

Company Overview:

Windstream Holdings, Inc. stands as a prominent provider of cutting-edge network communication and technology solutions tailored for a diverse clientele, including individual consumers, small enterprises, large organizations, and carrier partners throughout the United States.

  • Under the Kinetic brand, Windstream delivers a range of bundled services, featuring high-speed broadband, security solutions, voice services, and digital television through an enhanced fiber optic network.
  • Windstream Enterprise excels as a managed services provider, offering strategic communication and security products to mid-sized businesses and enterprise clients.
  • Windstream Wholesale specializes in delivering high-capacity, high-performance networking solutions and services to telecom carriers, data centers, content providers, and enterprises.

The Windstream team is dedicated to providing innovative software and network solutions that connect individuals and empower businesses in an ever-evolving landscape.

_________________________________________________________

Position Overview:

The Paid Search Marketing Analyst is tasked with overseeing and enhancing paid search initiatives across multiple platforms to guarantee optimal effectiveness and return on investment (ROI). This position necessitates a comprehensive understanding of paid search marketing principles, robust analytical capabilities, and the skill to convert data into actionable strategies.

Key Responsibilities:

  • Develop, implement, and refine paid search campaigns across platforms such as Google Ads, Bing Ads, and additional search engines.
  • Conduct thorough keyword research and analysis to inform campaign strategies and maximize ROI.
  • Monitor campaign performance, evaluate key metrics, and enhance click-through rates, conversion rates, and other critical performance indicators.
  • Execute A/B testing on ad copy, landing pages, and other variables to boost campaign effectiveness.
  • Manage campaign budgets and adjust bids to meet targeted cost-per-acquisition (CPA) objectives.
  • Provide regular reports and analyses on campaign performance, emphasizing trends, insights, and areas for enhancement.
  • Stay informed on industry trends, best practices, and algorithm updates to refine campaign strategies.
  • Collaborate with cross-functional teams, including content creators, designers, and developers, to optimize landing pages and enhance user experience.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related discipline.
  • A minimum of 1-2 years of experience managing paid search campaigns, ideally within an agency or digital marketing context.
  • Demonstrated hands-on experience with Google Ads and/or Bing Ads.
  • Strong analytical skills and familiarity with data analysis tools such as Google Analytics.
  • Comprehensive understanding of SEM campaign management and optimization techniques.
  • Proficiency in keyword research and analysis tools.
  • Experience with A/B testing and conversion rate optimization methods.
  • Exceptional communication skills, both verbal and written, with the ability to present complex data clearly and effectively.
  • Detail-oriented with the capability to manage multiple projects concurrently and prioritize tasks efficiently.
  • Ability to work independently and collaboratively within a team, exhibiting a positive and cooperative attitude.

Physical Requirements:

  • Standing: Occasionally (0-33%)
  • Walking: Occasionally (0-33%)
  • Sitting: Continuously (67-100%)
  • Bending: Occasionally (0-33%)
  • Crouching: Occasionally (0-33%)
  • Carrying: Occasionally (0-33%)
  • Reaching: Occasionally (0-33%)
  • Lifting: Occasionally (0-33%)
  • Repetitive Hand Action: Continuously (67-100%)
  • Fine Manipulating: Frequently (34-66%)

Audio Visual Needs:

  • Hearing: Continuously (67-100%)
  • Near Vision: Continuously (67-100%)
  • Far Vision: Occasionally (0-33%)
  • Peripheral Vision: Occasionally (0-33%)

Equipment Utilized:

Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier.

Compensation: The starting salary range for this position is $50,000 to $64,300.

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Benefits:

  • Medical, Dental, and Vision Insurance Plans
  • 401K Plan
  • Health & Flexible Savings Account
  • Life and AD&D, Spousal Life, Child Life Insurance Plans
  • Educational Assistance Program
  • Identity Theft, Legal, Auto & Home, and Pet Insurance

Windstream's Commitment:

At Windstream, we are dedicated to fostering a workplace culture that values innovation and inclusivity. We empower every team member to contribute their unique talents and perspectives, creating an environment where creativity thrives. Together, we aim to build a more connected and welcoming future, both within our organization and in the wider community.

Employee Resource Groups:

  • WinVets – Veteran Employee Resource Group
  • WOW – Women Employee Resource Group
  • WINPRIDE – LGBTQ+ Employee Resource Group
  • WBPN – Black Professional Resource Group
  • WARG – Ability Resource Group
  • LaFamilia – Hispanic Resource Group
  • AAPI - Asian American Pacific Islander Resource Group

Windstream is an equal opportunity employer, celebrating the authenticity and uniqueness of our workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law. Employment at Windstream is subject to post-offer, pre-employment drug testing.

Actual base pay for this role will depend on the candidate's primary work location and other factors, including relevant skills and experience.

Notice to Non-U.S. Citizens: Windstream, as a holder of licenses granted by the Federal Communications Commission, is required to notify and obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel.