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Marketing Assistant

2 months ago

American Canyon, California, United States WineDirect Full time
About the Role

We are seeking a highly motivated and experienced Marketing Assistant to join our team at WineDirect. As a key member of our Marketing team, you will be responsible for communicating our key messaging to prospects, clients, and the industry-at-large.

Key Responsibilities
  • Develop and execute customer-facing communications, including webinars, sales materials, case studies, product videos, website copy, blog posts, and social media posts.
  • Work closely with our Client Success team to ensure seamless execution of the Go-To-Market strategy for new product launches.
  • Drive feature adoption and plan upgrades through multi-channel campaigns.
  • Lead trade show event management and production.
  • Offer creative problem-solving and analytical reasoning.
  • Collaborate with cross-functional teams to ensure a consistent, customer-centered experience.
Requirements
  • 1-2 years of marketing experience.
  • Grasp of effective marketing and sales collateral.
  • Basic understanding of the marketing and sales funnel, customer journey maps, personas, messaging, and positioning.
  • Solid grasp of digital marketing best practices, including blogging, SEO, email marketing, and social media.
  • Some exposure to quantitative analytics and familiarity with marketing analytics and A/B testing.
  • Excellent written and oral communication skills, and strong organizational skills.
  • Ability to distill complex ideas and technical jargon into plain English.
What We Offer
  • The opportunity to transform the wine industry by facilitating wineries' ability to sell their products globally.
  • A collaborative and dynamic work environment with a stellar group of people who care for our clients and their customers.
  • A competitive compensation package, including medical, dental, and vision coverage, as well as Life, Long Term Disability, AD&D, and a 401(k) plan.
  • The chance to make decisions and further your career in a fast-paced, entrepreneurial environment.