Product Marketing Manager

1 week ago

Livonia, Michigan, United States WorkForce Software Full time
Job Overview

Salary: $120,000 USD to $140,000 USD Annually

About WorkForce Software

WorkForce Software stands as the premier global provider of workforce management solutions, seamlessly integrating employee experience capabilities. Our WorkForce Suite is tailored to meet the unique requirements of each organization, accommodating diverse pay rules, labor regulations, and scheduling needs while enhancing the employee experience at every touchpoint. Our enterprise-grade solutions empower some of the world's most innovative organizations to optimize their workforce, mitigate compliance risks, and boost employee engagement, unlocking new avenues for resilience and performance.

With over a thousand organizations and more than 7 million users across 100 countries, WorkForce Software solutions streamline compliance, reduce labor expenses, and provide intuitive tools for employees, enabling strategic HR management on a global scale.

Your Role in Driving Impact

Choosing an enterprise workforce management solution marks the beginning of our clients' journey. Large, complex organizations increasingly utilize our extensive range of vendor services post-selection to maximize their ROI from our solutions. As we broaden our product portfolio, many clients are expanding their technological footprint to access new components of the WorkForce Suite, enhancing outcomes for both their business and employees. In this role, you will not only drive market capture for new business but also ensure our clients' success throughout their implementation, fostering growth in the value they derive from WorkForce over time.

Key Responsibilities

  • Comprehend product offerings and competitive advantages, translating features and functionalities into tangible business value.
  • Leverage data to inform go-to-market strategies and marketing decisions for the products, services, and customer segments under your purview, ensuring achievement of annual booking and customer retention targets.
  • Act as a subject matter expert, maintaining a thought leadership position for the products, services, and customer segments you oversee in key industries.
  • Define effective marketing tactics for reaching potential buyers, including events, media channels, and influencers.
  • Ensure consistent messaging and branding across all WorkForce materials.
  • Identify opportunities to create new resources, refine messaging, and launch campaigns that drive business growth.
  • Support vertical go-to-market initiatives with industry-specific resources and messaging.
  • Monitor the competitive landscape and maintain updated competitive battlecards with relevant differentiation and industry insights.
  • Represent the voice of the customer, providing insights to sales, customer success, product management, and marketing teams through our Customer Advisory Board and Regional User Groups.
  • Create compelling and easily digestible resources for sales and presales, including training materials on products, positioning, competitive analyses, FAQs, and cheat sheets.
  • Develop engaging external product content such as data sheets, customer case studies, website content, blogs, eBooks, webinars, solution guides, and product launches.

Qualifications

  • Minimum of 5 years of experience in B2B product or content marketing for SaaS solutions.
  • Experience in the WFM, HCM, or Payroll B2B SaaS software market is preferred.
  • Extensive background in creating innovative content, product positioning, sales tools, customer case studies, and competitive insights.
  • Exceptional communication, presentation, and organizational skills.
  • Thorough understanding of the enterprise software buyers' journey.
  • Proven track record of measuring, testing, and enhancing the effectiveness of product messaging and sales tools across all funnel stages.
  • Strong leadership abilities with a knack for coaching, developing, and motivating teams.

Travel Requirements

  • Up to 5% travel may be required.

Educational Background

  • Bachelor's Degree or equivalent experience.

Why Work at WorkForce Software?

  • Unlimited Paid Time Off (PTO)
  • Flexible Work Hours and Remote Work Options
  • 401k Plan with Company Match
  • Performance-Based Bonuses
  • Career Development and Training Opportunities
  • Diversity, Equity, and Inclusion Initiatives
  • Health and Wellness Benefits, including Gym Reimbursement
  • Comprehensive Health Benefit Package
  • Parental Leave
  • Community Outreach and Charitable Support Programs

This job description is not exhaustive, and employees may be assigned other related business duties as necessary.

WorkForce Software is committed to fostering a diverse and inclusive workplace where all individuals feel welcomed and empowered. We strive to create an environment that celebrates our collective differences, enabling everyone to perform their best and most innovative work.

WorkForce Software is an Equal Opportunity Employer.

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