Experiential Program Manager
3 weeks ago
Key Responsibilities:
* Supports the overall goals of the Experiential team by executing strategies to grow all channels of the business. Focuses on long-term visionary direction and drives the evolution of the Experiential program.
* Lead execution of strategic experiential plan to drive sell-in, sell through, and establish market share gains for the TaylorMade brand.
* Participate in the evolution of our programs by identifying and recommending solutions that improve overall customer experience around Experiential Fitting Experiences, Strategic Accounts, and other direct-to-consumer interactions.
* Primary internal liaison for Experiential Representatives and Experiential Leads within the field. Provides internal communication and support, including daily inquiries, management of demo fitting matrices, assets, products, etc.
* Creates agenda and executes regular Teams calls with the Experiential Reps and Leads focused on fitting experiences and opportunities in the field.
* Responsible for managing and executing large training/experiential experiences for key TaylorMade functions (PGATSS Training Event, Golf Galaxy Training Event, TP National Championship, and Pebble Beach Invitational).
* Coordinates and implements yearly training events nationally with emphasis on fitting - product training events (in-person/virtual) to bring awareness to the brand and future of TaylorMade.
* Create a plan and execution to ensure we are effectively implementing an ongoing training experience and curriculum with our green grass and key strategic partners (TCP, Fitting Academy, Regional Training Events, etc.).
* Assist with the planning, onsite execution, and logistics of Experiential Events at HQ or in the field as needed.
* Collaborate with Product Merchandiser and Operations to forecast Experiential Select Fit component needs.
* Work in partnership with Product Creations and Operations to identify custom trends and to set the custom component lineup, ATS TJA component availability, and SKU shutdowns.
* Manages the day-to-day, as well as the long growth and strategy of the TaylorMade Tour Experience. This includes all logistics (calendar/travel), inventory management (order entry/replenishment), IT developments, and vehicle enhancements/maintenance.
* Primary liaison for all Experiential needs from a global perspective. Works closely with fellow Experiential Managers to align on best practices, event execution expectations, and growth strategies/opportunities.
* Creates, manages, and analyzes temp labor dollars and forecasts. Responsible for providing regular updates to Regional Sales Managers, Reps, and Finance departments.
* Supports R&D and Product Creation with future custom fitting tools, technologies, and applications.
* Act as a liaison with Sales Reps, Exp Reps/Leads, and Regional Managers. Will provide guidance, suggestions, and advice per requests.
Administrative & Service Responsibilities:
* Primary liaison with IT for the myFittingEXP application. Gathers and provides feedback from Experiential team, ensures accurate information and instructions provided to the team. Generates new ideas for efficiencies and works with team for implementation.
* Management of updates to the fitting page of the Company's website. Works with marketing, product, and ecomm teams to align on campaigns, messaging, and ensures up-to-date and accurate at all times.
* Remain informed of competitors and activities in the field. Communicates information with management team to best identify opportunities for brand exposure and business growth.
* Execution of the Sales Representative & Experiential Demo program. Inside point of contact for order entry and demo allocations. Responsible for placing orders and end-of-season account reconciliation.
* Manage inventory and replenishment of all fitting event supplies for the entire Experiential team. (i.e., tents, tee dividers, uniforms) in order to execute events at a high level.
* Performs other responsibilities as required.
Knowledge and Skills Requirements:
* High level of product and fitting knowledge to enhance fitting technicians' performance.
* Must have a strong and sincere passion for the TaylorMade brands and products.
* Be a constant professional and represent the brand in a positive manner and appearance.
* Friendly, outgoing, and enthusiastic: high comfort level engaging with fitting technicians and customers.
* Must have strong organizational skills and be very dependable with the proven ability to manage multiple tasks and handle competing priorities each day.
* Ability to be proactive and assertive and be skilled at problem-solving.
* Must be empathetic and respectful to both customer and consumer needs.
* Strong level of written and verbal communication skills. Use of professional language and good judgment when interacting with customers regarding comparison of various product brands.
* Prior success in establishing goals and achieving results.
* Familiar with Microsoft Office (i.e., Word, Excel, Outlook) and other computer software programs to report data.
Education, Work Experience, and Professional Certifications:
* Bachelor's degree or equivalent.
* 5+ years of experience with golf club custom fitting and sales.
* 3+ years of experience in managing sales programs/platforms.
* 2+ years supervisor/manager experience.
* PGA Affiliation preferred.
* Must have golf industry, retail, and/or education (i.e., PGM Program, Golf Academy) experience.
Work Environment / Physical Requirements:
* Flexibility in days and hours available for scheduled work; including evenings and weekends and holidays when required.
* Extensive travel. Must be able to travel to various locations for experiential events approximately 25% of the time.
* Must be able to lift and move heavy objects up to 50 pounds.
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