Lead Architect

2 weeks ago


Chicago, Illinois, United States United Airlines Full time

Join United Airlines as a Principal Architect

There has never been a more thrilling opportunity to become part of United Airlines. We are on a mission to redefine the airline industry, driven by our commitment to Connecting People, Uniting the World. This ethos extends beyond mere transportation; it embodies our responsibility to foster growth and opportunities in the communities we serve. With plans to expand our workforce significantly in the coming years, we are dedicated to building a diverse and inclusive environment.

About the Role:

We are excited to announce a unique opportunity within our Marketing and Loyalty division, which is the backbone of United's renowned brand and customer experience. This team plays a crucial role in driving revenue growth by cultivating lasting relationships with our customers.

As a Principal Architect - Customer Identity Solutions, you will spearhead the development and execution of our customer identity strategy across various AdTech platforms. Your expertise will be vital in creating an innovative identity framework that enhances personalized customer interactions and optimizes advertising initiatives.

Key Responsibilities:

  • Design and implement a comprehensive customer identity solution aligned with our organizational objectives.
  • Stay informed about industry advancements and emerging technologies in AdTech, contributing to the ongoing enhancement of our systems.
  • Utilize customer data platforms and identity graphs to develop unified customer profiles that elevate personalization efforts.
  • Integrate universal identifiers such as UID 2.0 and PAIR to enhance data interoperability and identity resolution.
  • Formulate strategies for effective customer data management while ensuring adherence to data privacy regulations.
  • Collaborate with cross-functional teams, including marketing, IT, and data analytics, to align efforts and achieve business goals.

At United Airlines, we value diverse experiences and perspectives. We encourage all individuals who meet the minimum qualifications to apply, regardless of whether they meet every preferred qualification.

Minimum Qualifications:

  • Bachelor's degree in Information Technology, Software Engineering, Computer Science, or a related field.
  • 8+ years of experience in an information technology solutions architecture role.
  • 3+ years of experience in customer identity management.
  • Extensive experience in AdTech, with a proven history of designing and implementing large-scale ad delivery systems.
  • In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.
  • Strong understanding of cookie technology and its implications for digital marketing.
  • Experience with data enrichment techniques and tools.
  • Strong problem-solving skills and strategic thinking abilities.
  • Excellent leadership and communication skills, with the ability to collaborate effectively across teams.
  • Experience with cloud-based services (e.g., AWS, Google Cloud).
  • Familiarity with data analytics tools for performance monitoring and optimization.

Preferred Qualifications:

  • Master's degree in Computer Science or Software Engineering.
  • Experience in a digital marketing or e-commerce environment.
  • Data Clean Room experience is a plus.
  • Knowledge of online user data privacy, including standard processes and Consent/Identity Management tools.

United Airlines is an equal opportunity employer, committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences.



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