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**Customer Experience Strategist**, **Digital Marketing Manager**

2 months ago

Pittsburgh, Pennsylvania, United States Merkle Full time

About the Role:

The Customer Experience Strategist will join a team of experienced marketers that focus on helping Merkle clients achieve their goals through understanding of their market and customers, Merkle's capabilities for online and offline marketing and our approach to people-based communications.

Key Responsibilities:

  • Lead the building and delivery of strategic omni-channel marketing plans.
  • Be an expert in the areas of digital marketing and CRM.
  • Monitor current marketing trends, new technology solutions, and competitive strategies and then translate them into new marketing ideas for clients.
  • Show a strong understanding of differences in marketing to customers in different verticals and environments.
  • Develop trusted, long-term relationships with key client contacts and executives.
  • Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, and original thinking.
  • Manage team members to provide strategy projects correctly.
  • Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
  • Identify important data points and measurements to show the impact of our approach and strategy on our client's business.

Requirements:

  • Bachelor's Degree.
  • 7+ years' experience in data driven marketing specifically CRM/ email / Online media / Offline media.
  • 3+ years working in an agency or consulting firm.
  • Experience developing solutions to support the sale of new services to clients.
  • Hands-on skills using data and research to guide decisions proficiency in excel (can write advanced macros) and research tools.
  • Experience translating data analysis into applicable marketing recommendations and presentations proficiency in PowerPoint.
  • Incorporate all feedback on an iterative basis.
  • Use business experience / skills to identify new business and marketing opportunities.
  • Understand clients visible and invisible needs.
  • Drive and determination.
  • Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
  • 20%+ travel required.