Product Marketing Manager, Base International Growth

7 days ago

Washington, Washington, D.C., United States Coinbase Full time
About Coinbase

Coinbase is a leading cryptocurrency exchange and financial services company that enables individuals and institutions to buy, sell, and store digital assets. Our mission is to increase economic freedom around the world, and we're committed to building a diverse and inclusive team that shares our values.

Job Summary

We're seeking a highly skilled Product Marketing Manager to join our team and help drive the growth of our Base ecosystem internationally. As a Product Marketing Manager, you will be responsible for developing and executing the global marketing strategy for Base, working closely with cross-functional teams to build our pipeline and improve conversion rates.

Key Responsibilities
  • Develop and execute the global marketing strategy for Base, including product launches and ongoing marketing campaigns.
  • Be the voice of the customer and trusted advisor on how current and future developers' needs inform product messaging, brand differentiation, marketing content, and collateral.
  • Work cross-functionally with product, regional teams, design, communications, community, etc. to build our pipeline and improve conversion rates.
  • Measure and report against the performance of product marketing initiatives.
  • Think big about the future of crypto and how we can bring businesses and developers into the cryptoeconomy more quickly.
Requirements
  • Minimum of 5-8 years of product marketing experience.
  • Poweful storyteller: written, verbal, and visual.
  • Demonstrated track record of creating customer segment-oriented campaigns to steer new customer acquisition, deepen engagement & retention.
  • Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions.
  • Outstanding project management skills.
  • Ability to come up to speed on technical topics quickly.
  • Ability to form strong relationships with a sales team.
  • Self-starter and ability to be ready to roll-up your sleeves and get things done.
  • Demonstrated ability to collaborate effectively across multiple teams.
Nice to Have
  • Experience working on crypto products and strong knowledge of crypto.
  • Experience working on developer products or blockchains.

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