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Marketing Manager
2 months ago
ZGF Architects is seeking a highly skilled Marketing Manager to join our team in Washington, DC. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing plans to drive business growth and enhance our brand reputation.
Key Responsibilities- Collaborate with leadership to determine marketing strategies and develop customized responses to RFPs and proposals.
- Develop and implement content marketing campaigns to convey information and showcase our expertise.
- Coordinate the preparation of marketing materials, including statements of interest, qualifications, proposals, and SF330 forms.
- Participate in pre-interview planning and presentation rehearsal with design teams to develop and apply win strategies, themes, and discriminators.
- Develop innovative marketing strategies to differentiate the firm and position ZGF as a leader in the industry.
- Stay current with industry trends and emerging markets to support the firm's strategic goals.
- Make work assignments and follow-up to ensure tasks and projects are completed to the highest standards of quality, timeliness, and cost effectiveness.
- Conduct research and compile information to aid in the development of marketing plans, proposals, and presentations.
- Develop and maintain a network of industry contacts and cultivate leads and gather intelligence.
- Support team members with marketing assignments and prepare for meetings, interviews, and other contacts with prospective clients.
- Centralize information about business development activities and manage timely decisions and actions.
- Explore ways to streamline workflow and use of technology without compromising quality.
- Bachelor's degree in marketing, journalism, or design-related field.
- Minimum of 5 years of experience in relevant marketing/communications, preferably within the A/E/C industry.
- Demonstrated written and oral communication skills; strong editing and proofreading skills; strong graphic design sensibilities.
- Excellent interpersonal skills; ability to work with both peers and senior members of the firm.
- Experience working independently, as well as within cross-functional teams in a collaborative, professional environment.
- Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision; meeting deadlines and working well under pressure, while maintaining a high level of accuracy.
- A collaborative and team-oriented disposition; a sense of humor and grace under pressure; persistent, tactful, and enthusiastic.
- Sound professional judgment, strong work ethic, positive and client-focused attitude.
- A detailed knowledge of marketing procedures, work processes, and tools, along with evidence of past successful management of marketing projects and teams.
- A thorough understanding of effective document and presentation production, and an in-depth understanding of proposal and presentation psychology and how to convey messages, themes, discriminators, and responses to evaluation criteria clearly and effectively.
- Experience managing teams of people (including non-direct reports) with demonstrated ability to coach, mentor, and provide constructive criticism in a team setting and one-on-one.
- Proficiency in InDesign and PowerPoint is required; working knowledge of Illustrator, Photoshop, and database programs such as Deltek Vision and Axomic OpenAsset is preferable.
- Able to travel to other ZGF offices and/or client project locations as needed.
ZGF Employees Enjoy Medical, Dental and Vision coverage with a generous employer contribution, HSA with employer contribution, 401k with employer match, 4 weeks of PTO and 10 paid holidays per year, paid parental and family leave programs.
