Director of Brand Strategy
4 weeks ago
At Bio-Rad Laboratories, we are seeking a highly skilled Director of Brand Strategy to lead the development of innovative brand marketing strategies that align with our business objectives and resonate with our target customer segments.
The successful candidate will use customer, product, and strategic insights to craft corporate brand positioning, messaging, and value propositions that keep Bio-Rad customer-focused.
Key Responsibilities:
- Develop a forward-looking brand framework to guide the team in delivering on strategic goals
- Work closely with business teams to ensure that all marketing campaigns align with the brand's strategy, identity, and positioning
- Cultivate a culture of innovation within the brand team and broader Creative Studio
- Craft persuasive narratives and presentations to align stakeholders at all levels on brand strategy and customer engagement
- Collaborate with event teams to enhance customer experience through integrated marketing and communication plans
Requirements:
- Bachelor's degree in marketing or related field required
- 15 years' experience as a brand strategist/planner within advertising agencies, brand strategy consultancies, or the equivalent role inside a brand and creative marketing organization
- Healthcare and/or biotech a plus
We offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce.
Benefits include competitive medical plans, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG's), and more.
The estimated base salary range for this position is $193,900 to $266,700 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.
This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.
We are an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds.
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