Lead Content Strategist

1 week ago


New York, New York, United States Wells Fargo Full time
About this Role:

This is an exciting opportunity to lead the creation of best-in-class digital customer experiences for Wells Fargo's app and website.

The Wells Fargo Experience Design (XD) team is seeking a Lead Content Designer to work on the Alerts & Messaging design team. As a key member of the team, you will be responsible for developing and executing strategies that solve complex user and business challenges.

Key Responsibilities:

  • Lead the creation of digital customer experiences that meet the needs of our users and align with our business goals.
  • Apply a deep understanding of content design principles to develop and execute strategies that drive customer engagement and loyalty.
  • Craft holistic flows and end-to-end experiences grounded in principles of user-centered design.
  • Lead complex initiatives for web and app content design, collaborating with cross-functional teams to deliver high-quality results.
  • Identify and mitigate risks associated with content design, ensuring compliance with all federal and state laws and regulations.
  • Review and analyze complex business and operational objectives, making informed decisions that drive business results.
  • Collaborate with peers, colleagues, and leadership to resolve issues and achieve goals.

Requirements:

  • 5+ years of experience in graphic or website design, or equivalent demonstrated through work experience, training, military experience, or education.

Preferred Qualifications:

  • Ability to write compelling copy for a complex and highly personal space, with a strong understanding of how to leverage research data to build solutions that balance user needs with business goals.
  • Skilled in storytelling, with excellent presentation skills and the ability to sell ideas and build support.
  • Arbiter of best practices in grammar, messaging, writing, and style, with a strong understanding of content design principles.
  • Ability to offer content design perspective throughout the product development process, influencing strategic decisions to improve the overall experience and ensure consistency.

Work Environment:

  • This position is a hybrid work model, requiring approximately 3 days of in-office work per week in Charlotte, NC, New York, NY, or San Francisco, CA.

Compensation:

  • Pay range: $96,600 - $171,800 (Charlotte, NC), $115,900 - $206,100 (New York, NY), or $115,900 - $206,100 (San Francisco, CA).


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