Digital Marketing Strategist

22 hours ago


Provo, Utah, United States Zen Payments Full time
About the Role

We are seeking a highly skilled Email Marketing Specialist to join our dynamic marketing team at Zen Payments, a leading credit card processing company specializing in the High Risk space. As an integral part of our marketing team, you will work closely with developers and other marketing professionals to drive impactful email campaigns that maximize results and enhance our brand presence.

Key Responsibilities:

  • Conduct market research to identify user segments and optimize email marketing strategies.
  • Develop, implement, and manage innovative email marketing campaigns to drive revenue and brand awareness.
  • Analyze campaign performance and perform SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) to identify areas for improvement.
  • Translate complex data into actionable insights through clear reports, graphs, and presentations.
  • Collaborate with developers and marketing team members to ensure seamless integration of email tools and campaign strategies.

Qualifications:

  • Proven experience running successful email marketing campaigns.
  • Strong analytical and critical thinking skills, with the ability to interpret campaign data.
  • Prior experience with email marketing tools (e.g., MailChimp, Campaign Monitor, SendGrid).
  • Familiarity with CRMs such as Salesforce, HubSpot, or similar platforms.
  • Experience conducting market research to identify and engage target user segments.
  • Excellent communication and planning skills to collaborate cross-functionally with developers and marketing teams.
  • Able to work independently and within teams, while managing multiple projects simultaneously.
  • Strong understanding of segmentation, A/B testing, and campaign optimization techniques.

Salary: $60,000 - $80,000 per year



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