Marketing Manager

4 weeks ago

Provo, United States Caselle, Inc. Full time
Company Overview

Govineer Solutions is a newly formed enterprise that unites the expertise and resources of three leaders in the local government accounting and utility billing software space (Black Mountain Software, Caselle, and Civic Systems). Govineer builds upon the storied legacies of these brands, instantly positioning Govineer as an industry leader, serving over 2,000 clients across more than 40 states.

Our increasingly robust suite of ERP solutions is designed to serve the unique operational needs of local governments all over the U.S. with a national presence and a decades-long reputation for excellence. We've seen firsthand how manual spreadsheets and ineffective software not only block productivity, but negatively impact community relationships.

Our team of almost 200 employees has a specialized view into the inner workings of small and mid-sized local governments-how they manage budgets, revenue and funding in all different districts and regions. Leveraging this experience and understanding, we have spent decades refining our solutions to better serve all the needs that come with those specific tasks and requirements. With endless dedication to being good partners, we seek to make the lives of government workers easier and improve the way they engage with their communities.

Our investors included Peterson Partners, an independent investment firm with $2.5 billion in assets under management across Private Equity, Venture Capital, and Search strategies. www.petersonpartners.com.

Role Overview

As a Marketing Manager at Govineer, you will play a pivotal role in driving and enhancing our marketing efforts across all company brands and divisions. This position offers a unique opportunity to make a meaningful impact by strengthening our marketing capabilities and helping shape the company's growth trajectory and brand positioning as we accelerate towards expansion. You will collaborate closely with cross-functional teams, including product, engineering, and sales, to ensure seamless execution of key projects. The ideal candidate will be proactive, resourceful, and passionate about contributing to the company's success through innovative marketing strategies.

Responsibilities

  • Create and design sales collateral, including one-pagers, case studies, product decks, competitive comparison sheets, and feature datasheets.
  • Translate complex technical product details into clear, user-friendly language for various marketing materials.
  • Develop and execute targeted email campaigns, track performance, and refine strategies based on effectiveness.
  • Plan and run product-focused marketing campaigns aimed at increasing product awareness and adoption.
  • Collaborate with customer success teams to create compelling case studies, testimonials, and customer success stories.
  • Organize, promote, and facilitate webinars, demos, and virtual events to demonstrate the software's capabilities and engage potential customers.
  • Assist in crafting messaging and content for outbound sales efforts, including prospect emails and other marketing campaigns.
  • Create interactive digital tools such as presentations, microsites, demo scripts, self-running demo videos, and customer-specific playbooks.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications or a related field.
  • 3+ years of experience in marketing, preferably in the software or tech industry.
  • Deep understanding of product marketing strategies, including product positioning, messaging, go-to-market strategies, and competitive analysis.
  • Proven experience in driving product launches, from ideation to execution, and effectively communicating product value propositions to target audiences.
  • Excellent written and verbal communication skills, with the ability to craft compelling product narratives, sales enablement materials, and customer-facing content.
  • Ability to collaborate cross-functionally with product, sales, and customer success teams to align marketing efforts with business goals.
  • Familiarity with various marketing/sales automation tools and CRM systems, as well as proficiency in using analytics platforms to track KPIs.
  • Creative thinker with a proactive, solutions-oriented mindset and the ability to adapt in a fast-paced, dynamic environment.

Additional Information

Location: Remote. Headquarter offices in Provo, UT for an in-person/hybrid option.

Compensation: Competitive salary and benefits package.

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