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Senior Marketing Operations Analyst

1 month ago

Santa Clara, California, United States The Fountain Group Full time
Job Title: Senior Marketing Operations Analyst

At The Fountain Group, we are seeking a highly skilled Senior Marketing Operations Analyst to join our team. As a key member of our marketing operations team, you will be responsible for analyzing and optimizing our lead management processes to drive business growth.

Key Responsibilities:
  • Analyze lead management process performance through reports and dashboards to identify areas for improvement
  • Develop and implement data-driven strategies to optimize lead conversion rates and improve pipeline creation and acceleration
  • Collaborate with cross-functional teams to develop and implement scalable processes and architectures
  • Refine lead scoring models to support multiple product lines and geos based on new and expanded go-to-market strategies
  • Provide strategic guidance on lead management KPIs to marketing and sales teams
Requirements:
  • Bachelor's degree in Marketing or related field
  • 6+ years of experience in marketing or marketing analyst roles
  • Experience in marketing operations at a B2B company; enterprise software experience preferred
  • Strong analytical and problem-solving skills, with ability to influence without authority
  • Excellent organizational, project management, communication, and collaboration skills
What We Offer:
  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and growing company
  • Collaborative and supportive team environment