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Senior Director, Direct to Consumer
2 months ago
We are seeking a highly skilled and experienced Senior Director, Direct to Consumer to lead our e-commerce strategy for Elizabeth Arden. As a key member of our team, you will be responsible for driving the growth and success of our online business, leveraging your expertise in digital marketing, e-commerce, and customer experience.
Key Responsibilities- Develop and execute comprehensive e-commerce commercial plans to drive sales, revenue, and customer acquisition.
- Lead and manage cross-functional teams to deliver high-impact e-commerce projects, including platform migrations, UX enhancements, and technical optimizations.
- Collaborate with internal stakeholders to define business requirements and ensure seamless integration with our e-commerce platforms.
- Oversee digital marketing channels, including email, paid social, SEM, SEO, display, retargeting, and affiliates, to drive customer engagement and conversion.
- Deliver sales funnel goals, focusing on new customer acquisition and retention through data-driven strategies.
- Manage the customer relationship management (CRM) process, from planning to execution, to optimize customer interactions and loyalty.
- Support multi-channel campaigns across email, SMS, push notification, onsite personalization, social commerce, and media to improve customer engagement.
- Ensure compliance with all applicable regulations and legislation, identifying and managing risks within areas of responsibility.
- Contribute to enterprise integration initiatives, integrating e-commerce sites with enterprise backend systems, including ESP, CDP, SAP, JD Edwards, and Shopify.
- 15+ years of corporate brand digital marketing and DTC e-commerce experience.
- Luxury/Prestige experience in beauty or fashion preferred.
- Thorough technical and operational understanding of DTC e-commerce, including e-commerce platforms, systems integration, web security, and analytics.
- Experience with various e-commerce platforms and systems, including Shopify, Klaviyo, Wunderkind, Bazaarvoice, Gorgias, Signifyd, and Narvar.
- Functional knowledge of Confluence and Jira board project management tools.
- In-depth knowledge of Google products, including Analytics, Merchant, AdWords, and Search Console.
- Operational experience with internal and external 3Ps, including order management, distribution, fulfillment, and customer service.
We offer a competitive salary range of $200,000 - $230,000/year, plus short and long-term incentives. Our benefits package includes medical, dental, and vision benefits, basic life insurance, long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, and a 401k Retirement Savings Plan. Employees also receive 3 weeks of vacation and 12 paid holidays throughout the calendar year.
