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Senior Director, Direct to Consumer

1 month ago

New York, New York, United States Revlon Full time
About the Role

We are seeking a highly experienced Senior Director to lead our Direct to Consumer (DTC) E-Commerce business. As a key member of our team, you will be responsible for driving the growth and profitability of our online channels, while ensuring a seamless customer experience.

Key Responsibilities
  • Develop and execute comprehensive E-Commerce commercial plans, working closely with cross-functional teams to drive sales, margin, and customer engagement.
  • Lead the migration of E-Commerce platforms, frontend UX, OMS, WMS, and defined tech optimizations to enhance the brand sites as digital flagship destinations.
  • Oversee multiple digital marketing channels, including Email, Paid Social, SEM, SEO, Display, Retargeting, PLAs, Affiliates, and Programmatic Media.
  • Drive sales funnel goals, focusing on increasing new customer acquisition opportunities and engaging existing leads through retention programs.
  • Support multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalization, Social Commerce & Media, Direct Response, Direct Mail, Brand Media channels, and Programmatic Marketing to improve customer engagement rates.
  • Liaise with brand marketing, product, analytics, and regional teams to design marketing initiatives and test new innovative ideas.
  • Ensure compliance with all applicable regulations and legislation, and identify and manage risks within areas of responsibility.
Requirements
  • 15+ years of corporate brand digital marketing and DTC E-Commerce background.
  • Luxury/Prestige experience in beauty or fashion preferred.
  • Thorough technical and operational understanding of DTC E-Commerce, including experience with various E-Commerce platforms and systems.
  • Exposure to technology platforms and principles around responsive design, Mobile UX, Analytics, Reporting, SEO, ADA compliance, Ratings & Reviews.
  • Understanding of systems integration and web security concepts.
  • Functional knowledge of Confluence and Jira board project management tools.
  • In-depth knowledge of Google products: Analytics, Merchant, AdWords & Search Console.
  • Operational experience with both internal and external 3Ps; order management (including fraud), distribution, fulfillment, and customer service.
About Revlon

Revlon is a leading global beauty company with a diverse portfolio of iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances. We are committed to delivering high-quality product innovation, performance, and sophisticated glamour to our consumers.

We are a company that honors our heritage, embraces change, and applauds diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty.