Programmatic Advertising Lead

3 weeks ago


Dallas, Texas, United States PMG Full time

About Us

We are PMG, a global independent marketing services and technology company. Our mission is to inspire people and brands that anything is possible.

Job Summary

We are seeking an experienced Programmatic Media Lead to join our team. The successful candidate will have a strong background in digital media and programmatic advertising, with a proven track record of delivering exceptional results for clients.

The ideal candidate will have at least 4+ years of experience in digital media and programmatic advertising, with a strong understanding of Analytics, Programmatic Advertising, and Marketing Metrics. They will be responsible for shaping the strategic vision for programmatic campaigns, overseeing campaign execution, and engaging directly with senior client stakeholders.

Key Responsibilities

  • Shape the strategic vision for programmatic campaigns
  • Oversee campaign execution
  • Engage directly with senior client stakeholders
  • Analyze campaign performance and implement optimizations

Requirements

  • 4+ years of experience in digital media and programmatic advertising
  • Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics
  • Strong knowledge of Marketing Planning & Analysis and Database Marketing
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs)

Salary Range

$140,000 - $200,000 per year, depending on experience



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