Director of Performance Marketing
6 days ago
**Company Overview:**
\Dallas Limetree LLC is a rising star in the marketing landscape, recognized for its innovative approach to combining data and behavioral science to create a powerful marketing approach that drives results for our clients.
\As a key member of our team, you will have the opportunity to shape the future of our digital marketing efforts and contribute to our ongoing expansion and growth.
\**Job Description:**
\We are seeking a seasoned digital strategist and executor who can develop high-impact digital marketing strategies and execute campaigns across key digital channels such as paid search (PPC), display, paid social, and other evolving channel opportunities in the digital space.
\The ideal candidate will have a proven track record of managing campaigns across multiple channels (PPC, display, social media, programmatic) and a deep understanding of digital performance marketing focusing on customer acquisition, conversion optimization, and maximizing ROI.
\This role requires someone who thrives in a fast-paced, entrepreneurial environment and is eager to develop new digital channels while scaling existing ones. You'll work closely with our internal teams and external contractors to create integrated, data-driven marketing solutions.
\**Requirements:**
\- \
- 5-7+ years of digital marketing experience, with a proven track record of managing campaigns across multiple channels (PPC, display, social media, programmatic).\
- Strong expertise in digital advertising platforms (Google Ads, Facebook Ads, programmatic platforms) and analytics tools (Google Analytics, Power BI, Looker), as well as the ability to coordinate with our existing Analytics and reporting.\
- Deep understanding of digital performance marketing focusing on customer acquisition, conversion optimization, and maximizing ROI.\
- Proven ability to develop new digital channels and scale existing ones, integrating them with cross-functional teams to drive company-wide growth.\
- Excellent client-facing skills, able to present digital strategies and insights clearly and effectively.\
- Proven ability to lead and drive digital marketing initiatives forward, focusing on overcoming challenges and executing strategies that deliver results.\
- Experience managing multi-channel campaigns across PPC, display, paid social, and programmatic platforms, emphasizing performance marketing and ROI.
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