Marketing Communications Director

4 days ago

Reston, Virginia, United States McCune Law Group Full time

About the Role

The Marketing Communications Manager will play a pivotal role in shaping and executing the Firm's marketing and communication strategies to drive growth, enhance brand recognition, and attract new clients. This individual will support the Firm's marketing and communication efforts, from development to execution and analysis.

Key Responsibilities

  • Develop comprehensive marketing and communication plans aligned with the firm's strategic goals.
  • Execute traditional marketing and communication/PR campaigns and incorporate digital plans to increase visibility and client acquisition.
  • Lead the communications, public relations team and work closely with other departments within marketing to ensure cohesive and effective campaigns across branding, creative, public relations, digital, and traditional platforms.
  • Collaborate closely with attorneys and other staff to understand the Firm's unique value propositions and translate these into compelling marketing messages.

Team Leadership and Collaboration

  • Work closely with all areas of the marketing team to foster a collaborative and innovative work environment.
  • Assist in regular team meetings and performance reviews to ensure alignment and growth.

Content and Brand Management

  • Oversee content creation for all marketing channels, ensuring accuracy and engagement.
  • Maintain brand integrity and consistency across all marketing efforts.

Client Engagement and Outreach

  • Develop programs to engage clients, encouraging referrals and enhancing satisfaction.
  • Implement outreach initiatives to build strong client relationships.

Performance Monitoring and Analysis

  • Analyze the effectiveness of marketing campaigns using various metrics and tools.
  • Prepare detailed reports on marketing activities, outcomes, and return on investment.

Compliance and Ethics

  • Ensure all marketing activities adhere to legal industry ethics and compliance standards.
  • Stay informed about industry trends and regulatory changes affecting marketing practices.

Requirements and Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3-5 years of Communication/PR, marketing experience, preferably within the legal or professional services sector.
  • Proven experience in managing a marketing team or department.
  • Strong writing and PR skills.
  • Excellent communication and leadership skills.
  • Proficiency in marketing analytics and performance tracking software.
  • Ability to manage multiple projects and meet deadlines.
  • Creative and strategic thinking abilities.
  • Understanding of legal marketing ethics and compliance.

Physical Requirements

Able to sit for extended periods, engaging in computer-based tasks while utilizing hands and fingers for typing and operating office equipment. Clear vision and hearing are essential for effective communication, and occasional lifting and carrying of materials weighing up to 15 pounds may be necessary. Mobility within the office environment, including movement between workstations and meeting rooms, as well as occasional bending, stooping, and reaching to access files or supplies, are expected. The ability to work in a standard office environment with moderate noise levels and occasional distractions is also required. Reasonable accommodation can be made for individuals with disabilities, and candidates are encouraged to discuss any concerns regarding meeting these physical requirements during the interview process.

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