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Marketing Manager

4 weeks ago

Seattle, Washington, United States Amazon Full time
About the Role

Amazon Core Exports is seeking an experienced Marketing Manager to lead international customer engagement through market research projects and 360-degree marketing initiatives.

Key Responsibilities
  • Develop and execute 360-degree marketing strategies, including campaign goals, marketing briefs, investment frameworks, and cross-channel campaign activation.
  • Leverage market research initiatives and insights to inform marketing and product strategies.
  • Lead experimentation of influencer and social media campaigns.
  • Define public relations priorities and partner with internal stakeholders to address proactive and reactive PR needs.
  • Analyze marketing performance and customer insights to uncover meaningful insights that improve performance over time.
  • Collaborate with internal stakeholders and external agencies to align and implement market research, brand marketing, and PR strategies.
Requirements
  • Bachelor's degree or equivalent experience.
  • 5+ years of professional experience in marketing, advertising, market research, or a related field.
  • Experience driving direction and alignment with large cross-functional teams and agency partners.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns.
  • Knowledge of brand development and brand management principles.
  • Excellent written and verbal communication skills.
Preferred Qualifications
  • Experience with test and learn, marketing optimization, and experimentation.
  • Experience with customer segmentation, profiling, and targeting.
  • Experience executing scaled marketing campaigns through influencers and social media.
  • Experience developing effective marketing briefs that guide cross-functional workstreams.
  • Experience presenting metrics and progress to senior leadership.
About Amazon

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market.