Senior Marketing Analyst, Loyalty Programs

2 weeks ago

Dania Beach Florida, United States Spirit Airlines Full time

Position Overview:


At Spirit Airlines, we are dedicated to providing exceptional value in air travel and aspire to be the leading airline globally. We excel in offering customizable travel solutions, enabling our Guests to explore a wide array of destinations across the U.S., Latin America, and the Caribbean. Join us in making a significant impact as we expand our fleet with the introduction of numerous new aircraft.


Recognized Excellence:
We take pride in being acknowledged by LinkedIn as a Top Company within the Travel & Hospitality sector. Our continuous growth and commitment to improvement create limitless career opportunities. Team Members can rapidly advance their careers while acquiring essential skills that contribute to long-term success.

Commitment to Community:
We are passionate about fostering positive change in the communities where we operate. This commitment is reflected in our Corporate Social Responsibility initiatives and the Spirit Airlines Charitable Foundation.

Embrace Authenticity:

We encourage our Team Members to bring their authentic selves to work, contributing to our collective success. Our commitment to Diversity, Equity, Inclusion, and Belonging ensures that our Spirit Family thrives on our differences.


Global Travel Opportunities:

We offer competitive salaries along with comprehensive health and welfare benefits, including travel and flight perks for you and your family.


Key Responsibilities:
The Senior Marketing Analyst, Loyalty Programs will oversee member communications and campaign strategies for a diverse portfolio of loyalty products valued at over $150 million, including Free Spirit, Co-Brand, and Savers Club.

The primary goals include enhancing member acquisition, engagement, and retention through a strategic communication approach across the entire loyalty product range.

The Senior Analyst will collaborate with various internal and external partners to create targeted communications, promotions, and events that align with the overarching objectives of the Loyalty product suite.

  • Develop and manage ongoing communications for the Loyalty products, including Free Spirit, Free Spirit Status, Co-Brand, and Savers Club.
  • Lead initiatives that enhance member acquisition, engagement, retention, and lifetime value for Loyalty Products.
  • Oversee projects and programs in collaboration with internal teams and agency partners.
  • Manage marketing efforts across key channels such as Web, Email, App, Social Media, and SMS.
  • Coordinate loyalty activations and in-person events.
  • Facilitate effective communication between internal stakeholders.
  • Identify Guest needs and craft compelling value propositions to drive customer acquisition and engagement.
  • Integrate Free Spirit into communication strategies; analyze and report on campaign KPIs to inform future strategies.
  • Work with partners and cross-functional teams to enhance the Guest experience across all channels.

Additional responsibilities may be assigned as needed, and duties may evolve based on changing circumstances (e.g., emergencies, workload fluctuations, or technological advancements).


Qualifications:
  • Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.
  • 3-5 years of experience in marketing campaign management.
  • 2+ years of experience in strategic project management, loyalty programs, or product/service development (preferred).
  • Strong branding and communication capabilities.
  • Experience in customer retention and loyalty marketing.
  • Familiarity with segmentation and persona development is a plus.
  • Proficient in Excel and PowerPoint.
  • Confidence in developing and executing lifecycle marketing strategies and communications for customer programs.
  • Ability to manage multiple tasks and excel in a fast-paced environment with competing deadlines.
  • Detail-oriented with a commitment to excellence in design and execution; highly organized and disciplined.
  • Strong attention to detail, time/project management, and organizational skills.
  • Ability to listen actively and foster two-way understanding and transparency among team members.
  • Timely escalation of relevant information to senior management.
  • Deep understanding of Guest needs and the ability to meet them efficiently.
  • Proven success in building and maintaining relationships across various levels and functions, collaborating effectively with third-party vendors.

No travel is required for this position. The role may involve light physical activity, including the occasional lifting of up to 10 lbs. Most tasks will be performed while seated, with brief periods of walking or standing.


Work Environment:
This position is hybrid, allowing for a blend of in-office and remote work.

EEOC Statement:
Spirit Airlines is an Equal Employment Opportunity employer. All employment decisions are based on merit, competence, and qualifications, without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other category protected by law.

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