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Senior Marketing Analyst

2 months ago

Virginia Beach, Virginia, United States ECPI University Full time
Job Summary

ECPI University is seeking a highly skilled Senior Marketing Analyst to join our team. As a key member of our marketing department, you will be responsible for analyzing and interpreting complex data to inform strategic marketing decisions.

Key Responsibilities
  • Data Analysis: Conduct in-depth analysis of marketing data to identify trends, opportunities, and areas for improvement.
  • Reporting and Insights: Develop and deliver comprehensive reports and insights to inform marketing strategy and optimize campaign performance.
  • Marketing Strategy: Collaborate with cross-functional teams to develop and execute marketing strategies that drive business growth and revenue.
  • Analytics and Optimization: Utilize data and analytics to optimize marketing campaigns, improve ROI, and enhance customer engagement.
  • Team Collaboration: Work closely with marketing teams to ensure alignment and effective execution of marketing strategies.
Requirements
  • Education: Bachelor's degree in business, mathematics, engineering, or similar analytical field required. Master's degree preferred.
  • Experience: Minimum 3-4 years of experience in digital marketing or analytics.
  • Skills: Advanced proficiency in Google Analytics, Excel, and statistical programming languages. Strong knowledge of AdWords, paid search, SEM, SEO, social media marketing, OTT-CTV, and market research.
  • Soft Skills: Excellent communication, analytical, and problem-solving skills. Ability to work in a fast-paced environment and adapt to changing priorities.