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Director of Performance Marketing

1 month ago

Longmont, Colorado, United States StickerGiant Full time
Overview

At StickerGiant, we're on a mission to empower our customers to tell their story through custom stickers and labels. We're seeking a data-driven and experienced Director of Performance Marketing to lead our paid marketing efforts and drive growth.

Key Responsibilities
  • Develop and execute data-driven performance marketing strategies to achieve StickerGiant's growth objectives.
  • Manage a $7M annual marketing budget, optimizing spend across multiple channels to achieve maximum ROI.
  • Lead and mentor a small team of performance marketing professionals, fostering a culture of innovation and continuous improvement.
  • Oversee all aspects of paid search, paid social, affiliate marketing, programmatic video, and display advertising campaigns across multiple platforms.
  • Utilize data analytics and KPIs to drive decisions, optimize campaigns, and report on performance to senior leadership.
Requirements
  • Bachelor's degree in Business, Economics, Finance, Marketing, or related field required.
  • 8+ years of experience in performance marketing with a focus on paid search, paid social, affiliate marketing, and programmatic channels.
  • Proven track record of managing a significant marketing budget and achieving measurable results.
  • Experience in Google ads, Facebook ads manager, Google merchant center, and Amazon ads. Experience in the Impact platform a plus.
  • Hands-on experience with campaign management, optimization, and A/B testing.
  • Strong analytical skills with proficiency in data interpretation and reporting.
  • Experience managing internal teams and external agencies effectively.
What We Offer
  • Flexible PTO.
  • Excellent health, dental, and vision coverage at reduced rates.
  • High-deductible health plan enrollees will receive an annual company contribution towards their HSA.
  • Life insurance and short-term disability insurance covered at 100%.
  • Voluntary benefits include accident & critical illness, long-term disability, identity theft insurance.
  • Employee Assistance Program.
  • Paid Leave: Paid parental leave for employees who qualify for FMLA.
  • 401(k): StickerGiant contributes 5% as follows: a guaranteed 3% contribution + additional match up to 2% of your contribution.
  • Professional Development: We provide opportunities for attending conferences, obtaining and/or renewing certifications, and participating in workshops and will tailor-make your career development plan with you.
Equal Employment Opportunity

We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive, and accessible recruitment process in alignment with our values. At StickerGiant, we provide Equal Employment Opportunity (EEO) to all persons regardless of age, race, national origin, citizenship status, political opinion, social group, ethnic origin, marital status, union affiliation, union sympathy, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. If you prefer accommodation during the recruiting process, or you have feedback about your candidate experience at StickerGiant, please contact the People+Culture team.