Digital Marketing Strategist

2 weeks ago

New York, New York, United States SourcePro Search Full time
Job Title: Digital Marketing Specialist

We're seeking a results-driven Digital Marketing Specialist to join our team at SourcePro Search in New York. The ideal candidate will have a proven track record of at least 5 years' experience in corporate communications or digital marketing, where they've successfully developed and coordinated content for corporate intranets and websites.

Key Responsibilities:
  • Maximize digital engagement, drive and report demand, and help manage and support digital marketing platforms, including for the Firm's website, social media platforms, and email initiatives.
  • Help oversee campaigns, as well as creating and optimizing ads.
  • Contribute to the design and implementation of Digital Marketing strategies, adhering to the overall goals: collecting and analyzing better communications statistics, tighter focusing of our digital marketing communications, and analyzing and communicating new business leads across Digital Marketing channels, including web, email, and social media.
  • Manage the Firm's paid social media program, including suggesting ways to increase ROI and effectiveness.
  • Support social and other digital campaigns and report analytics for the Firm's paid social media advertising.
  • Help to maintain the Firm's digital platforms, including the Firm's website, social media accounts, and other marketing materials.
  • Draft content for social medial posts and campaigns.
  • Support the rollout of the firm's Employee Advocacy tool and encourage participation with the lawyers and business professionals.
  • Support the Firm's most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting.
  • Write, edit and help develop marketing collateral, including internal and external web content, social media content, email newsletters and client alerts, and other print and electronic materials.
  • Works with key lawyers, business development reviewers and others, as needed, to get final approval of drafted text.
  • Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity.
  • Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior.
  • Execute digital campaigns using marketing automation tools.
  • Establish project schedule based on current workload and requirements of specific projects; and
  • Handle additional related projects as assigned.
Requirements:
  • Bachelor's degree (required).
  • At least 5 years of experience working in a corporate communications/professional services/digital marketing environment.
  • At least 5 years of experience coordinating and creating content for corporate intranets and websites.
  • Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts.
  • Advanced knowledge of HTML and other Website technologies.
  • Experience with managing and executing email campaigns.
  • Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns.
  • Expert-level proficiency in MS Office Suite and Adobe PDF Creator.
  • Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar.
  • Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.

What You'll Bring:

We're looking for a highly skilled and experienced Digital Marketing Specialist to join our team. If you have a proven track record of success in digital marketing and corporate communications, we want to hear from you.

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