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Digital Demand Generation Manager

2 months ago

Charleston, West Virginia, United States iboss Full time

About iboss

iboss is a cloud security company that enables the modern workforce to connect securely and directly to all applications from wherever they work. Built on a containerized cloud architecture, iboss delivers security capabilities such as Secure Web Gateway, malware defense, Risk-Based Inline Inspection, Cloud Access Security Broker, and data loss prevention to all connections via the cloud, instantaneously and at scale. This eliminates the need for traditional network security appliances, such as Virtual Private Networks, firewalls, and web gateway proxies, which are ineffective at protecting a cloud-first and mobile world.

Our company is committed to innovation and excellence, and we're looking for a talented individual to join our team as a Digital Demand Generation Manager. As a key member of our marketing team, you will be responsible for building and driving the digital demand generation strategy that creates marketing pipeline contribution to support our business and sales strategy.

Key Responsibilities

  • Lead, build, and drive campaigns for new business, expansion, and customer retention
  • Develop and execute a comprehensive digital demand generation strategy that aligns with our business goals and objectives
  • Collaborate closely with Product Marketing, Content Strategy, Field/Partner Marketing, Sales, and Operations functions on strategy, messaging, program tactics, and timing of campaigns
  • Manage and plan demand generation program budget
  • Own, report, and make recommendations on programs to execute based on program lead and ROI dashboards
  • Develop and monitor timelines and marketing calendar to ensure cohesive, coordinated execution across the organization
  • Manage vendor relationships, onboarding, administrative tasks, day-to-day communications, and traffic
  • Keep a constant pulse on campaign performance, lead follow-up, and program optimization per channel and segment
  • Monitor campaign funnel metrics and continuously improve on conversion rates
  • Work closely with the rest of the marketing team to ensure we are driving marketing-attributed pipeline and revenue

Requirements

  • 7+ years in B2B enterprise demand marketing experience (SaaS)
  • Minimum of 5 years experience using Salesforce, Marketing Automation, and MarTech Tools (ABM)
  • Knowledge of current best practices and new strategies for digital, ABM, and lead generation marketing
  • Analytical mindset
  • Ability to innovate and build functions from scratch
  • Ability to create great collaboration with very diverse teams
  • Ability to prospect and market concepts to new and existing accounts while interpreting complex information
  • Strong written and verbal communication skills
  • Ability to influence others and prepare for emerging customer needs
  • Highly motivated and results-oriented personality with strong desire to succeed
  • Bachelor's Degree with a Marketing or Business focus Required