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Vice President of Business Growth

2 months ago

San Diego, California, United States MindgruveMacarta Full time

MindgruveMacarta is in search of a Vice President of Business Growth who will take charge of spearheading and securing new business opportunities while propelling revenue expansion through strategic outreach, networking, and relationship cultivation for the agency. This role demands an unwavering commitment to developing a strong sales pipeline by effectively qualifying and advancing leads to guarantee a consistent influx of new business prospects.

The ideal candidate for the Vice President of Business Growth position is a proactive leader who does not depend on incoming leads. This individual must possess a demonstrated history of surpassing sales objectives within the advertising and marketing sector, particularly with mid to large-scale clients. A well-established industry network and a solid record of generating new business for brands seeking expertise in performance marketing, retail media, and analytics are essential. This role requires a highly driven, results-oriented entrepreneurial mindset to meet quarterly and annual revenue targets. The perfect candidate would have a well-connected network of key decision-makers at prominent brands.

Key Responsibilities:

  • Develop and execute a new business sales strategy that identifies potential clients aligning with MindgruveMacarta's service offerings and goals.
  • Build and maintain relationships with past and prospective clients, key stakeholders, and decision-makers.
  • Generate and oversee a robust sales pipeline to ensure a steady stream of new business opportunities.
  • Meet and exceed business development targets as outlined in the performance plan (quarterly and annual new business quotas).
  • Formulate detailed strategies for how MindgruveMacarta can capture new business opportunities and client successes at industry events and conferences.
  • Encourage a collaborative and high-performance culture, fostering teamwork and innovation.
  • Work with internal teams to create compelling presentations and proposals.
  • Collaborate with key platform partners such as Google, Amazon, Walmart, Meta, and Salesforce to drive channel sales leads.
  • Act as the primary sales lead for MindgruveMacarta by prospecting, conducting thorough needs assessments, and meticulously managing opportunities throughout the sales lifecycle.
  • Coordinate with internal teams to deliver timely pitches and proposals tailored to each prospect's unique requirements.
  • Ensure proposals and new client Statements of Work (SOWs) are internally vetted to guarantee client profitability.
  • Continuously engage with internal teams to assess the sales process, identify gaps, streamline communications, and enhance sales effectiveness.
  • Stay informed on industry trends and relay new insights to leadership that could be leveraged to expand new business.
  • Perform other duties and projects as assigned.

Qualifications:

  • Bachelor's degree.
  • 8+ years of sales and prospecting experience in a mid to large-sized digital marketing and/or retail media agency is preferred.
  • Proven ability to successfully establish an agency's new business practice for performance marketing and/or retail media, including marketplaces (such as Amazon, Walmart, Target, etc.).
  • Comfortable communicating and presenting to C-suite executives, with expertise in all facets of performance marketing and retail media, capable of managing complex client relationships.
  • Experience collaborating with internal teams to estimate budgets, allocate resources, and facilitate new client onboarding with the account management team.
  • Understanding of a wide array of performance marketing channels, including paid, owned, and earned platforms, with a preference for social media platforms.
  • Strong business acumen with the ability to comprehend client needs and market dynamics.
  • Exceptional presentation and communication skills, both verbal and written.
  • Expert negotiation abilities.
  • Outstanding leadership and decision-making capabilities.
  • Proven ability to close new business opportunities.
  • Highly developed analytical and strategic thinking skills.
  • Experience working with U.S. and global clients and colleagues.
  • Extremely organized with meticulous attention to detail.
  • Capable of self-managing and multitasking in a fast-paced environment.
  • Proficient in Hubspot, Pipedrive, Salesforce, or similar CRM software.
  • Experience with Mac and Google Suite (Docs, Sheets, Slides, Forms, etc.) is required.
  • Experience with Microsoft Office (Outlook, Excel, Word, PowerPoint, and Pages) is required.
  • Highly proficient in meeting platforms (e.g., Zoom, Teams).

Compensation: Commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical, dental, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching.

Diversity and Inclusion: MindgruveMacarta is an equal opportunity employer and values diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.