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Pardot Administration Specialist

2 months ago

Sunnyvale, California, United States Centraprise Full time

Salesforce Pardot Admin

Company: Centraprise

Employment Type: Fulltime Permanent

Work Arrangement: Day 1 Onsite

Position Overview:

The Salesforce Pardot Admin will play a crucial role in enhancing marketing operations through effective management of Pardot functionalities. This position requires collaboration with various internal teams to ensure alignment on marketing strategies and execution.

Key Responsibilities:

  • Collaborate effectively with internal stakeholders to gather and define Pardot requirements.
  • Oversee ongoing marketing initiatives and provide comprehensive reporting and analytics.
  • Utilize Pardot features such as content personalization and automation to optimize campaigns.
  • Configure Pardot business units, user profiles, and permissions to ensure efficient operations.
  • Analyze and plan integrated Pardot campaigns, making adjustments based on performance metrics.
  • Lead end-to-end Pardot implementations, adhering to industry best practices.
  • Strategically configure Pardot while maintaining a technical perspective.
  • Drive change management initiatives to enhance end-user adoption of Pardot tools.

Technical Skills Required:

  • Minimum of 5 years of experience in Pardot administration.
  • Proficient in Salesforce APIs and integrations.
  • Possession of Salesforce and Pardot certifications.
  • Expertise in data sharing and connectors between Pardot and Salesforce.
  • Strong skills in Pardot and Salesforce reporting and analytics.
  • Experience with Salesforce CMS, custom sites, and domains.
  • Familiarity with Agile methodologies.
  • Knowledge of automation tools such as Process Builder and Flows.

Educational Background:

  • Bachelor's degree or equivalent in Business Management, Computer Science, Engineering, or a related field is required. An MBA is preferred.

Certifications:

  • Salesforce Administrator Certification (mandatory).
  • Marketing Cloud Administrator (highly preferred).
  • Salesforce Sales Cloud Consultant Certification (preferred).
  • Salesforce Marketing Cloud Consultant (preferred).