Amazon Ads Specialist
4 weeks ago
Job Title: Amazon Ads Specialist
About the Role:
We are seeking a highly skilled Amazon Ads Specialist to join our team at Gator Cases. As an Amazon Ads Specialist, you will be responsible for creating, deploying, and optimizing brand and product level Amazon ad campaigns for various brands and categories within the Music Industry.
Key Responsibilities:
- Develop and implement effective paid and organic search strategies within the Amazon platform
- Plan, create, and optimize PPC campaigns across various marketplaces, including US, CA, UK, and others
- Own keyword selection and audience targeting, and prepare quarterly reports on search trends
- Assist in managing ad accounts on search platforms, such as Google AdWords and Bing, and continuously optimize keywords for paid and organic search
- Monitor budget and adjust bids to gain better ROI and ROAS
- Track KPIs to assess performance and pinpoint issues across different channels
- Produce reports for management, including dashboards
- Write attractive and concise copy
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
Requirements:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Strong knowledge of Amazon marketplace and experience with creating Amazon-specific ad campaigns
- Experience in data analysis and reporting
- 2-3 years hands-on digital marketing experience, including owned, earned, and paid media channels
- Working knowledge of traffic drivers, Google Analytics, AdWords, and AMS dashboard, or similar analytics, keyword, and tag management tools
- Paid social experience preferred
- Amazon international experience preferred (Canada, EU, etc.)
- Experience with SEO/SEM a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills is a plus
- Music/PA industry experience and/or music product knowledge a huge plus
- BS/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus
What We Offer:
- Medical, dental, and vision coverage (after 60 days the first of the month)
- 2 weeks of PTO upon hire
- Company-sponsored basic life insurance
- 401k Match up to 6%
- Gym Membership Reimbursement
- Employee product discounts
- Flexible and fun company culture
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