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Marketing Coordinator

4 weeks ago

Delray Beach, Florida, United States Seagate Hospitality Group LLC Full time
Marketing Coordinator Job Summary

The Seagate Marketing Coordinator plays a vital role in ensuring that all our properties accurately represent The Seagate's culture and brand. This key position coordinates, executes, monitors, and measures marketing and communications efforts under the direction of the Marketing Manager and Area Director of Marketing.

Key Responsibilities
  • Event Planning and Execution: Assist in planning and executing hotel events and activations from start to finish, ensuring seamless execution and maximum impact.
  • Marketing Campaign Development: Help develop marketing campaigns for various programs, events, and membership, aligning with brand standards and goals.
  • Email Marketing: Develop and execute email marketing campaigns to promote special offers, events, and updates to the hotel's guest database, driving engagement and conversions.
  • Marketing Collateral Creation: Create marketing collateral for association programs and membership, including promotional flyers, programs, and other materials that align with brand standards.
  • Website Content Management: Update and maintain the hotel's website content to ensure accuracy, relevance, and consistency.
  • Social Media Management: Manage the hotel's social media accounts, including content scheduling, posting, and interaction with followers to boost engagement and brand awareness.
  • Content Creation: Create engaging content for various platforms, including the hotel's website, social media channels, email newsletters, and print materials, showcasing the brand's personality and values.
  • Vendor Relations and Budget Management: Manage vendor relations and budget for social media efforts and management tools, ensuring effective use of resources and maximum ROI.
  • Event Support: Support the planning and execution of on-site and off-site events, including promotions, press events, and special activities, ensuring seamless execution and maximum impact.
  • Performance Monitoring and Reporting: Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization and improvement.
  • Marketing Budget Management: Assist in managing marketing budgets, tracking expenses, and processing invoices, ensuring effective use of resources and maximum ROI.
Qualifications
  • Education: Bachelor's degree in communications, marketing, or journalism preferred.
  • Skills: Highly driven and results-oriented with strong interpersonal skills and excellent customer service, excellent writing skills, and ability to manage multiple projects simultaneously and work efficiently under tight deadlines.
Physical Requirements
  • Work Environment: Ability to work at a desk for extended periods.
  • Lifting and Carrying: Occasional lifting and carrying of marketing materials and event supplies, up to 25 pounds.
  • Travel: Ability to travel to on-site and off-site events as required.
  • Flexibility: Flexibility to work evenings or weekends for special events or promotions, as needed.