Digital Marketing Coordinator

1 week ago


Lookout Mountain, Georgia, United States Covenant College Full time
Job Description

Covenant College is seeking a highly skilled Digital Marketing Coordinator to join our Marketing and Communications team. As a key member of our team, you will be responsible for developing and executing digital marketing strategies to increase the college's visibility to key audiences.

Key Responsibilities:

  • Assist in executing lead generation campaigns across multiple platforms, including paid social media, programmatic, and search engine marketing.
  • Implement marketing and recruitment strategies for target audiences based on market research data.
  • Develop and implement written and visual content for digital marketing campaigns.
  • Assist in creating email and SMS campaigns in our CRM system.
  • Monitor and analyze the performance of digital marketing campaigns using analytics tools.

Requirements:

  • 3-4 years of experience in digital marketing or a related field.
  • Proficiency in Facebook Ads Manager, Google AdWords, YouTube, and Google Analytics.
  • Experience with CRM systems and marketing automation tools.
  • Strong analytical and problem-solving skills.

Preferred Qualifications:

  • Experience with Slate CRM system.
  • Familiarity with Asana, media planning tools, and CMS systems.
  • Prior work with a liberal arts college or university.

Additional Information:

Covenant College is a Christian liberal arts college located on a 400-acre campus in Lookout Mountain, Georgia. We are committed to providing a supportive and inclusive work environment that values diversity and promotes professional growth.



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