Digital Marketing Coordinator
1 week ago
Covenant College is seeking a highly skilled Digital Marketing Coordinator to join our Marketing and Communications team. As a key member of our team, you will be responsible for developing and executing digital marketing strategies to increase the college's visibility to key audiences.
Key Responsibilities:
- Assist in executing lead generation campaigns across multiple platforms, including paid social media, programmatic, and search engine marketing.
- Implement marketing and recruitment strategies for target audiences based on market research data.
- Develop and implement written and visual content for digital marketing campaigns.
- Assist in creating email and SMS campaigns in our CRM system.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools.
Requirements:
- 3-4 years of experience in digital marketing or a related field.
- Proficiency in Facebook Ads Manager, Google AdWords, YouTube, and Google Analytics.
- Experience with CRM systems and marketing automation tools.
- Strong analytical and problem-solving skills.
Preferred Qualifications:
- Experience with Slate CRM system.
- Familiarity with Asana, media planning tools, and CMS systems.
- Prior work with a liberal arts college or university.
Additional Information:
Covenant College is a Christian liberal arts college located on a 400-acre campus in Lookout Mountain, Georgia. We are committed to providing a supportive and inclusive work environment that values diversity and promotes professional growth.
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