Traditional Marketing Manager

2 weeks ago

Washington, Washington, D.C., United States General Motors Full time
Job Description

Are you a marketing professional looking for a challenging role that will allow you to drive business growth through innovative marketing strategies? Do you have a passion for traditional media and a proven track record of success in media buying and planning?

In this role, you will be responsible for leading the execution of large-scale media buying initiatives, ensuring that General Motors' brand presence is optimized across all traditional media channels. Your strategic approach and negotiation skills will help maximize media investments and strengthen partnerships across Europe.

Key Responsibilities:

  • Media Planning & Coordination: Develop and coordinate multi-country traditional media plans, ensuring a consistent approach across our European markets while tailoring strategies to local market needs.
  • Pan-European Deals: Work closely with key media players to negotiate pan-European deals that deliver value and maximize media efficiency.
  • Media Partner Relationships: Own and manage relationships with media partners, acting as the key point of contact to maintain and build strong partnerships.
  • Best Practices & Innovation: Set best practices for traditional media buying while driving innovation through a test-and-learn agenda to explore new opportunities across OOH, TV, and Print.
  • Media Agency & Vendor Negotiations: Lead negotiations with media agencies and vendors, securing the best deals and ensuring alignment with General Motors' overall media strategy.
  • Global/Regional/Local Media Buying Projects: Identify, manage, and steer media buying projects at global, regional, and local levels, ensuring alignment and maximizing impact.

Requirements:

  • Experience: 4-6 years of experience in a similar role.
  • Traditional Media Expertise: Proven experience in buying across Out of Home, TV, and Print media, with a solid understanding of the nuances in each channel. Experience in CTV is a bonus.
  • Local Expertise: Knowledge about the local media landscape in at least some of our core markets of France, DACH, and Sweden.
  • Negotiation Skills: Demonstrated ability to negotiate complex media deals, including agency/vendor contracts, bonus structures, and long-term partnerships.
  • Relationship Management: Ability to build and maintain strong relationships with media partners, agencies, and vendors to drive successful outcomes.
  • Strategic & Analytical Mindset: Experience setting best practices, creating test-and-learn agendas, and evaluating the performance of traditional media campaigns to optimize results.
  • Project Management: Strong organizational and project management skills, with the ability to manage multiple large-scale media buying projects simultaneously.
  • Cross-Functional Collaboration: Ability to collaborate effectively with global, regional, and local teams to ensure alignment on media strategies and projects.

This is an opportunity to play a key role in shaping General Motors' traditional media strategies across Europe. If you are passionate about traditional media, strategic in your approach, and ready to take ownership of high-impact projects, we'd love to hear from you.

About General Motors

Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion. We embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds, and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

We are leading the change to make our world better, safer, and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-)

Our Culture

How we hire​​​​​​​ (https://search-)

Our diverse team of employees bring their collective passion for engineering, technology, and design to deliver on our vision of a world with Zero Crashes, Zero Emissions, and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression, or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers, including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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