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Marketing Manager for Product Initiatives, Canada
2 months ago
Amazon Canada is on the lookout for a Marketing Manager to spearhead promotional efforts for significant on-site events, including seasonal campaigns and special sales.
This role requires exceptional project management abilities and a keen analytical mindset to create, implement, evaluate, and report on innovative marketing strategies aimed at enhancing brand awareness, customer education, and conversion rates across various business sectors.
Success in this position hinges on the capacity to juggle multiple objectives and adapt to changing demands in a dynamic environment, while consistently keeping stakeholders informed of progress.
The ideal candidate will possess a strategic mindset, an analytical approach to business challenges, and a commitment to flawless execution. They should have extensive experience in product promotion and testing, a proven track record of optimizing web performance and conversion rates across both mobile and desktop platforms, and a strong inclination towards data analysis to derive actionable insights.
Moreover, they should be equally adept at generating creative growth strategies and ensuring meticulous execution of tactical details.
This role involves collaboration and fostering a vibrant, results-driven culture that creates measurable outcomes across Amazon and the broader industry.
Key Responsibilities:
- Oversee comprehensive marketing strategies for retail events in Canada.
- Support key activations by collaborating with category teams to enhance traffic.
- Monitor, assess, and report on performance metrics, contributing to regular business reviews; present strategies, insights, and recommendations to senior management.
- Establish and manage objectives, providing data-driven insights on priorities.
- Act as the customer advocate for Canadian programs by delving into consumer insights and competitive analysis to inform service delivery.
- Create effective communication channels with partner teams and senior leadership.
Basic Qualifications:
- Minimum of 3 years of professional marketing experience.
- Proven experience in developing and executing cross-functional marketing initiatives.
- Ability to leverage data and metrics for performance enhancement.
- Experience in managing large-scale, cross-functional projects.
- Familiarity with multivariate testing and both in-app and on-site marketing strategies.
Preferred Qualifications:
- Experience in evaluating and optimizing marketing performance across diverse channels.
- Knowledge of paid media and owned channels (e.g., email, website).
- Proficiency in analytical tools (e.g., Excel, Tableau).
- Experience in collaborating with external partners to create marketing programs.
Diversity and Inclusion:
Amazon is dedicated to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
Compensation:
Our compensation reflects the labor market across various geographic regions. The base salary for this position varies based on location and is influenced by job-related knowledge, skills, and experience.
Amazon offers a comprehensive compensation package that may include equity, sign-on bonuses, and a wide range of medical, financial, and other benefits.
This position will remain open until filled. Candidates are encouraged to apply through our career site.
