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Senior Business Leader, Subscription Growth
2 months ago
We are seeking a highly skilled and experienced General Manager, Subscription Business to lead our subscription growth efforts. This is a critical role that will be responsible for developing and executing a comprehensive strategy to drive revenue growth and expand our subscription business.
Key Responsibilities- Develop and execute a go-to-market strategy to grow our subscription business in the senior care industry
- Manage the core functions of the business, including sales, account management, customer support, marketing, and product development
- Hire, develop, and lead a high-performing team
- Grow the subscription book of business through new acquisition and churn mitigation
- Lead the B2B sales team to acquire new senior care subscription partners
- Conduct ongoing business development activities with large, corporate partners and property management companies
- Garner buy-in from executive leadership to execution-level cross-functional team members
- Truly understand the industry and Caring's strategy to build a scalable subscription business
- Partner with the product team to improve Caring's product and value proposition to customers (senior care providers)
- Work alongside the marketing team to develop and execute an effective B2B marketing strategy
- Develop robust analytical models to measure the effectiveness of pricing, sales, marketing, and product strategies
- Present regular updates to Caring's executive leadership team and board
- Bachelor's degree required; MBA a plus
- Minimum 6+ years of professional work experience
- Prior experience in general management functions or successful entrepreneurial experience
- High proficiency with Microsoft Suite, especially Excel and PowerPoint; experience with SQL, Looker, and/or other reporting tools a plus
- Experience developing and managing a high-functioning team
- Excellent communication and presentation skills to all levels of audiences, including executive leadership team and the board of directors
- Strong analytical skills
- Experience developing reporting around KPIs required to effectively drive initiatives forward
- Hands-on experience constructing and managing to a financial P&L
- Highly self-motivated with the ability to work autonomously to drive initiatives forward
- Comfort working to solve ambiguous problems with uncharted solutions; willing to learn from failures
- Comfort operating in a highly analytical and metrics-driven environment
- Strong attention to detail with high integrity
- Ability to work across the organization; connecting teams across the organization to accomplish goals and objectives
- Ability to work autonomously in an entrepreneurial environment
- Been fully vaccinated against Covid-19 by the time you start this role
