Product Director

1 day ago


Chicago, Illinois, United States Aspen Dental Full time
Job Title: Director of Product & Service Line Marketing

We are seeking an experienced and highly motivated professional to lead the product & marketing strategy and execution for specific service lines at Aspen Dental. This role will be primarily focused on Aspen Dental's largest service line – tooth replacement.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies and plans to drive awareness, increase market share, and attract and retain customers.
  • Partner with teams across the organization to define overall product and service line priorities and deliver on business results.
  • Conduct market and competitor analysis to identify trends and understand what competitors are doing and why they are winning with consumers.
  • Monitor business performance and develop action plans to address opportunities and improve the customer funnel.
  • Build strong relationships with Aspen stakeholders across operations, clinical and commercial to drive the business.
  • Improve effectiveness and the ROI of marketing investments through optimization in partnership with shared services.
  • Identify opportunities to innovate and differentiate our product offering, including new products, value-added services, product features and experiences.
  • Drive product branding, naming and promotional strategy.
  • Define and articulate value proposition, specific product positioning and compelling messaging that effectively communicates benefits to target patients and differentiates from competitors.
  • Own the service line customer experience; develop messaging and priorities by channel and part of the journey and work with channel partners to execute across media assets, social media, web experience and CRM journeys.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree is a plus.
  • Minimum 10 years of experience in brand management, marketing strategy, product marketing or related roles, preferably within the dental or healthcare industry.
  • Proven track record of developing and executing successful product marketing strategies.
  • Experience developing and bringing a new product offering to market strategically and commercially.
  • Excellent strategic thinking, planning, and execution skills.
  • Ability to analyze performance data and develop actionable insights and opportunities.
  • Exceptional communication and presentation abilities.
  • Experience managing teams, collaborating cross-functionally and working in a matrix organization.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Entrepreneurial; takes ownership, innovates and drives amidst ambiguity.
  • Desire to be part of a growth-oriented team and culture.

Starting salary: $175,000-195,000/yr, plus up to 25% bonus opportunity.

Position will be hybrid (3 days in-office, located at 800 W Fulton).


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