Digital Growth Strategist: Scaling Brand Impact
5 days ago
Alo Yoga seeks a seasoned results-driven leader to drive brand growth and new customer acquisition through paid media channels. This individual will be responsible for developing vision, strategy, and executing performance-based growth marketing plans.
Key Responsibilities:- Collaborate closely with digital product & engineering teams to implement advanced analytics & tracking capabilities across all digital properties.
- Develop and drive innovative growth and paid media strategies to meet revenue and consumer targets, focusing on sustainable, efficient growth.
- Oversight of channel roadmap, optimization, and expansion for SEM, SEO, Paid Social, Affiliate, CTV/OTT, and all paid media investments for the brand.
- Scale and optimize investment, focusing on acquiring new customers while achieving efficiency goals.
- Build, monitor, and own paid media KPI reporting on actual, budgeted, and forecasted spend and return projections.
- Use paid investment measurement and analysis to inform decision-making and results.
- 8-10+ years of experience leading paid digital media and/or growth/performance marketing.
- Advanced understanding of direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, TikTok, and other platforms specific to customer acquisition.
- Growth mindset, with a bias toward change and comfortable operating in the grey.
- Digital marketing expert, specific to emerging consumer and media trends.
The base salary range for this position is $190,000-$225,000 per year, representing the current range for the base salary for this exempt position. The company's total rewards package includes performance bonuses, long-term incentives, PTO policy, and many other progressive benefits.
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