Digital Growth Strategist: Scaling Brand Impact

5 days ago


Beverly Hills, California, United States ALO Yoga Full time

Alo Yoga seeks a seasoned results-driven leader to drive brand growth and new customer acquisition through paid media channels. This individual will be responsible for developing vision, strategy, and executing performance-based growth marketing plans.

Key Responsibilities:
  • Collaborate closely with digital product & engineering teams to implement advanced analytics & tracking capabilities across all digital properties.
  • Develop and drive innovative growth and paid media strategies to meet revenue and consumer targets, focusing on sustainable, efficient growth.
  • Oversight of channel roadmap, optimization, and expansion for SEM, SEO, Paid Social, Affiliate, CTV/OTT, and all paid media investments for the brand.
  • Scale and optimize investment, focusing on acquiring new customers while achieving efficiency goals.
  • Build, monitor, and own paid media KPI reporting on actual, budgeted, and forecasted spend and return projections.
  • Use paid investment measurement and analysis to inform decision-making and results.
Requirements:
  • 8-10+ years of experience leading paid digital media and/or growth/performance marketing.
  • Advanced understanding of direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, TikTok, and other platforms specific to customer acquisition.
  • Growth mindset, with a bias toward change and comfortable operating in the grey.
  • Digital marketing expert, specific to emerging consumer and media trends.
Compensation and Benefits:

The base salary range for this position is $190,000-$225,000 per year, representing the current range for the base salary for this exempt position. The company's total rewards package includes performance bonuses, long-term incentives, PTO policy, and many other progressive benefits.



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