Senior Product Marketing Manager, Operational Application

3 weeks ago

Lake Forest, California, United States Abbott Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our team in Lake Forest, IL. As a key member of our global marketing organization, you will be responsible for managing the product area day-to-day in line with the global marketing plan and collaborating with area teams and R&D on product development.

Key Responsibilities
  • Proactively identify new opportunities to grow and differentiate the franchise and collaborate across the organization to effectively develop and launch new products and solutions on-time and on-budget.
  • Support the development and management of a successful, sustainable Digital Health Solutions (DHS) franchise, ensuring delivery of exceptional customer value and business targets.
  • Collaborate on the execution of global marketing initiatives to grow our business, including global product and portfolio strategy and roadmap, championing product development, formulating launch, marketing, and sales strategies, and providing on-market support.
  • Serve as product/market expert related to product positioning, claims, competitive information, product performance, etc.
  • Provide direction on user needs and product requirements based on insights generated from market research, customer input, internal stakeholder feedback, etc.
  • Participate in strategic planning initiatives such as portfolio management process and long-range strategic planning.
  • Provide leadership and direction to R&D and support organizations throughout product development cycle (e.g., trade-off analysis across customer, financial and timeline impacts).
  • Develop sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues.
  • Ensure launch and post-launch success by providing support to global commercial organizations and on-market teams.
Requirements
  • Bachelor's degree in business, life sciences, engineering, or related technical discipline.
  • 3+ years of product marketing, sales, or equivalent experience in healthcare or medical products and prior experience working within the diagnostics field is strongly preferred.
  • Experience in product management/development and launch, including go-to-market planning.
  • Experience in developing compelling content for marketing materials.
  • Strong presentation & communication skills, strategic planning, critical thinking, decision-making capabilities, and analysis of market conditions.
  • Demonstrated leadership skills with ability to influence others without authority.
  • Demonstrated collaboration skills with ability to build alignment across variety of stakeholders.
  • Demonstrated learning agility with ability to quickly master new topic areas.
About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

We are committed to employee diversity and provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

The base pay for this position is $109,300.00 – $218,700.00. In specific locations, the pay range may vary from the range posted.

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