Respiratory Product Strategist Leader
4 weeks ago
Company Overview
Abbott is a global healthcare leader that helps people live more fulfilling lives in the areas of diagnostics, medical devices, nutritionals and branded generic pharmaceuticals. The company's portfolio of products and services includes laboratory instruments, diabetes care, point-of-care diagnostics, nutritionals, and branded generic pharmaceuticals.
Opportunity
We are seeking a highly motivated and results-oriented Respiratory Product Strategist Leader to join our team based in our Lake Forest, IL office. This role is responsible for leading the development and execution of national marketing campaigns across innovation and base business, including traditional and digital media planning, consumer and healthcare professional advertising materials.
Job Description
As a Respiratory Product Strategist Leader, you will lead all marketing activity associated with one or more product line(s) or business (es). This includes long (2-3yr) and short (annual) term strategic planning for the assigned product or product line, including analysis, recommendation, and presentation of proposed strategies to senior leadership.
Key Responsibilities
- Lead all marketing activity associated with one or more product line(s) or business (es).
- Develop and execute national marketing campaigns across innovation and base business, including traditional and digital media planning, consumer and healthcare professional advertising materials.
- Partner with healthcare professional sales force to develop marketing strategies and tactics.
- Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, legal, regulatory, medical affairs, manufacturing, logistics, public affairs, executive management, creative and media agencies, vendors, retail buyers, and health care professionals.
Minimum Qualifications
- 3-5 years of experience with progressive responsibility in brand management in consumer-packaged goods marketing, health diagnostics marketing; or a combination of the two.
- Strong thought leadership, and written, and verbal communication skills.
- Demonstrated cross-functional leadership and collaboration skills.
- Proven ability to develop and execute complex strategic business plans.
- Familiarity with primary and secondary market research and data analysis.
- Experience and proficiency with P&L / budget management.
Preferred Qualifications
- BS/BA Marketing and/or MBA
- 5-7 years of experience
Estimated Salary
The estimated salary for this position is $123,600.00 per year, based on national averages in the United States. Note that the actual salary may vary based on specific location and individual qualifications.
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