Marketing Director

2 weeks ago


Elkhart, Indiana, United States Polaris Industries Inc Full time
Marketing Manager Job Description

Bennington, a subsidiary of Polaris Industries, is seeking a Marketing Manager to develop and execute marketing plans that drive brand awareness and lead generation. This role will manage a team and collaborate with internal stakeholders to exceed sales goals and gain market share.

Key Responsibilities:
  • Develop annual marketing plans to meet budget commitments
  • Deliver forecast growth in leads and web sessions with the digital agency
  • Lead project management of campaigns and improve workflow management
  • Leverage analytics to optimize spend and ROI
  • Manage vendor and agency relationships
  • Responsible for Bennington SEO efforts
  • Manage ad hoc requests from internal and external stakeholders
  • Write motivating copy and video scripts
  • Produce engaging content across web, YouTube, and social channels
Requirements:
  • Strong creative and design skills
  • Ability to manage multiple projects and teams
  • Excellent written and communication skills
  • Ability to work well as part of a team
  • Excellent organizational skills
  • Knowledge of basic web design and analytics
  • Fluency with Microsoft Office software and Adobe Creative Suite
About Us:

Polaris Industries Inc is a Fortune 500 company and a leading manufacturer of pontoon boats. We pride ourselves on delivering a boating experience that's second to none through innovation, design, and customer satisfaction.


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