Senior Marketing Manager

2 weeks ago

Durham, North Carolina, United States ViiV Healthcare Full time
About the Role

ViiV Healthcare is a global specialty HIV company, dedicated to researching and delivering new medicines for people living with, and at risk of, HIV. We are committed to leaving no person living with HIV behind and are seeking a talented Marketing Manager to join our team.

Key Responsibilities
  • Develop and execute key consumer marketing activities and digital solutions to drive patient requests for CABENUVA.
  • Understand people living with HIV, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval, and deployment of strategic marketing campaigns and materials.
  • Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter.
  • Foster collaborative relationships across brand and cross-functional teams, network, and build alliances.
  • Manage projects through promotional review and the Copy Approval system.
  • Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery.
  • Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect.
  • Develop KPIs, track performance, and optimize marketing programs for maximum impact.
  • Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business.
Why Join Us?

ViiV Healthcare is a company that is dedicated to making a difference in the lives of people living with HIV. We are committed to our mission of leaving no person living with HIV behind and are seeking talented individuals who share our passion and values. As a Marketing Manager at ViiV Healthcare, you will have the opportunity to work on a wide range of projects, from developing marketing campaigns to managing agency partners. You will be part of a dynamic and collaborative team that is dedicated to delivering high-quality results and making a positive impact on the lives of people living with HIV.

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