Senior Manager, Oncology Commercial Analytics

3 days ago


Durham, North Carolina, United States GSK LLP Full time
About the Role

We are seeking a highly skilled Senior Manager, Oncology Commercial Analytics to join our team at GSK. As a key member of our Commercial Analytics team, you will play a critical role in driving business growth and informing strategic decisions through data-driven insights.

Key Responsibilities
  • Develop and implement robust analytics plans to support brand and business priorities
  • Identify and implement appropriate customer segmentation and targeting strategies for all marketing and sales channels
  • Proactively identify opportunities by leveraging various commercial analytics such as Physician, Account, and Patient Segmentations
  • Patient Adherence and Persistence
  • Brand Performance Analytics
  • Advanced Analytics (e.g., Marketing Mix)
Requirements
  • Bachelor's degree preferably in a business or science field
  • A minimum of 4 years of experience in marketing analytics, full-time employment in a biotech / pharmaceutical organization, or in leading global management consulting firm
  • Experience with marketing fundamentals & analytics frameworks that can be applied to solve business problems
  • Experience with analytical and data management tools (SQL, Snowflake, SAS, R, Python etc.) as well as reporting tools (e.g., Tableau, Power BI)
  • Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.) and real-world data analytics
  • Experience working in oncology
Preferred Qualifications
  • Understanding of the business impact of diversity & inclusion
  • Proven and advanced collaboration skills, and cultural sensitivity
  • Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics
  • Experience working in multiple myeloma space
  • Strong business acumen
  • Ability to work effectively across a matrix environment and influence without formal authority
  • Strong understanding of drug development and commercialization process highly preferred
About GSK

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).



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