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HCP Marketing Manager

2 months ago

Durham, North Carolina, United States ViiV Healthcare Full time
Unlock Your Potential in Pharmaceutical Marketing

Are you a marketing professional looking for a challenging role that allows you to drive business growth and make a meaningful impact in the pharmaceutical industry? Do you have a passion for developing and executing innovative marketing strategies that meet the evolving needs of healthcare providers?

We are seeking a highly skilled Product Brand Management Rx Manager to join our team at ViiV Healthcare. As a key member of our marketing team, you will be responsible for leading the planning and execution of integrated omnichannel campaigns for DOVATO within the United States.

Key Responsibilities:
  • Develop and execute custom video content to drive engagement and impact across HCP personas
  • Execute aligned and compelling content strategy across omnichannel HCP tactics
  • Support development and delivery of 1:1 emails for use by field teams
  • Measure and optimize omni-channel assets within your remit to drive continuous improvement and impact
  • Partner with excellence across matrix organization, particularly across HCP and digital marketing teams
  • Lead asset review and approval with excellence across promotional review team, functioning as a content owner
  • Ensure compliance with all regulatory, legal, and organizational standards throughout the development and implementation of omnichannel solutions
  • Manage agencies and digital/media vendors to deliver phenomenal customer experiences aligned to brand strategies
  • Understand customer and patient insights, developing solutions to best meet defined needs
  • Demonstrate leading communication and influencing skills
  • Translate brand strategy into compelling omnichannel solutions
  • Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Marketing Directors, Legal/Regulatory)
Requirements:
  • Bachelor's degree
  • 4+ years' experience with pharmaceutical marketing (can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these)
  • Experience with omni-channel marketing
Preferred Qualifications:
  • MBA Preferred
  • Experience with pharmaceutical copy approval process
  • Considerable knowledge of marketing products, brands, or services
  • Strong communication (written and oral) skills
  • Ability to successfully navigate multiple stakeholder environments
  • Experience with GenAI solutions
  • Demonstrated stakeholder management and influencing skills

We offer a comprehensive benefits package and a dynamic work environment that fosters innovation and collaboration. If you are a motivated and results-driven marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

ViiV Healthcare is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. We are committed to creating a diverse and inclusive workplace that reflects the communities we serve.