Content Merchandising Director

2 weeks ago

San Jose, California, United States Roku Full time
About the Role

We are seeking a seasoned leader in the digital entertainment space to shape and drive Roku's Content Merchandising & Editorial strategy across the company's global platform.

Key Responsibilities
  • Develop and evangelize the global content merchandising & editorial vision and strategy to support Roku's strategic KPIs
  • Create annual, quarterly, monthly, and daily editorial plans to support high-impact content, product, and sales initiatives
  • Oversee and ultimately own the execution of timely, high-quality, integrated merchandising campaigns
  • Partner with Product and Engineering to build a portfolio of tools and infrastructure to scale the reach and impact of merchandising placements, leveraging Machine Learning and AI
  • Create and execute experimentation frameworks to support testing and learning, as well as overall measurement and optimization of Merchandising campaigns
  • Refine and innovate on the Merchandising playbook based on user behavioral trends, shifts in engagement data, new product features, or fluctuations in performance of various merchandising tactics
  • Build and lead a team of global merchandisers focused on all of the above
Requirements
  • 10+ years' experience in the digital entertainment space, working in content merchandising and editorial promotional strategy and operations
  • Experience leading and growing teams with a diverse set of backgrounds, skills, and experience levels
  • Passion for all things content including movies, TV shows, sports, live events, music, and more
  • Robust experience and comfort working with technical teams, including engineering, product, and operations, on launching products, services, and internal tooling/infrastructure
  • Strong written and verbal communicator, equally effective in presenting to senior executives, external partners, and internal stakeholders
  • Deep understanding of content analytics, experimentation, and making data-driven decisions
  • Experience working with various content management systems to track rights, availability, metadata, assets, pricing, subscription tiers, and placements within the UI
  • A self-starter who thrives in ambiguity, and embraces continuous learning and improvement
What We Offer

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.

About Roku

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.

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