Product Marketing Leader for Maritime Software

1 week ago


Étreux, Hauts-de-France, United States Veson Nautical Full time

Veson Nautical, a leading global software company, is seeking a highly skilled Product Marketing Manager to join our team in Boston. As a key member of our product marketing function, you will be responsible for developing and executing go-to-market strategies for our industry-leading IMOS Platform.

About the Role

This is an exciting opportunity to work with a talented team of professionals who are dedicated to making our clients successful and charting a new course for the commercial marine industry. As a Senior Product Marketing Manager, you will own all product marketing functions for your products, including:

Responsibilities
  • Go-to-Market Strategy and Launch
    • Develop and execute end-to-end launch processes that drive customer adoption and revenue growth.
    • Partner with product teams to align on product strategy and define clear value propositions for our customers.
    • Collaborate with cross-functional teams to build and define launch strategies that bring in new customers and drive adoption with existing clients.
  • Positioning and Messaging
    • Help shape the story and content tailored to different market segments and personas used across sales and marketing materials.
    • Synthesize complex product functionality into simple, easy-to-understand value propositions that resonate with target audiences.
  • Work closely with sales enablement and content teams to deliver high-impact sales tools that empower our sales team to market and sell more effectively.
  • Support Growth and Content Marketing teams on product-related campaign strategies and messaging.
  • Conduct customer and market research to understand buyer and user challenges and opportunities.
  • Establish and track key performance indicators (KPIs) for product launches to measure performance and success.
Qualifications
  • 7+ years of experience in product marketing at a high-growth, global technology/SaaS organization.
  • A strong track record of successfully launching and growing new products.
  • A history of building strong relationships across product, sales, marketing, and other functions.
  • Exceptional written and oral communication skills.
  • Comfort with navigating ambiguity and using data to make decisions.
  • Natural ability to seek input from others to improve the quality of their work.
  • A creative problem solver with an appetite to always be learning and improving.
  • Proven track record of prioritizing projects to focus on the most important initiatives for the team and business.
  • Full-cycle product marketing experience preferred.
Estimated Salary: $120,000 - $180,000 per year

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