Product Marketing Leader for Maritime Software
1 week ago
Veson Nautical, a leading global software company, is seeking a highly skilled Product Marketing Manager to join our team in Boston. As a key member of our product marketing function, you will be responsible for developing and executing go-to-market strategies for our industry-leading IMOS Platform.
About the RoleThis is an exciting opportunity to work with a talented team of professionals who are dedicated to making our clients successful and charting a new course for the commercial marine industry. As a Senior Product Marketing Manager, you will own all product marketing functions for your products, including:
Responsibilities- Go-to-Market Strategy and Launch
- Develop and execute end-to-end launch processes that drive customer adoption and revenue growth.
- Partner with product teams to align on product strategy and define clear value propositions for our customers.
- Collaborate with cross-functional teams to build and define launch strategies that bring in new customers and drive adoption with existing clients.
- Positioning and Messaging
- Help shape the story and content tailored to different market segments and personas used across sales and marketing materials.
- Synthesize complex product functionality into simple, easy-to-understand value propositions that resonate with target audiences.
- Work closely with sales enablement and content teams to deliver high-impact sales tools that empower our sales team to market and sell more effectively.
- Support Growth and Content Marketing teams on product-related campaign strategies and messaging.
- Conduct customer and market research to understand buyer and user challenges and opportunities.
- Establish and track key performance indicators (KPIs) for product launches to measure performance and success.
- 7+ years of experience in product marketing at a high-growth, global technology/SaaS organization.
- A strong track record of successfully launching and growing new products.
- A history of building strong relationships across product, sales, marketing, and other functions.
- Exceptional written and oral communication skills.
- Comfort with navigating ambiguity and using data to make decisions.
- Natural ability to seek input from others to improve the quality of their work.
- A creative problem solver with an appetite to always be learning and improving.
- Proven track record of prioritizing projects to focus on the most important initiatives for the team and business.
- Full-cycle product marketing experience preferred.
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