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Senior Social Media Content Creator

2 months ago

Spring Valley, Nevada, United States PeopleLift Full time
Job Description

We are seeking a highly experienced Senior Social Media Content Creator & Community Manager to join our team at PeopleLift. This top-level role requires a seasoned professional with extensive experience in creating engaging content, growing social media accounts, managing communities, and handling public relations and reputation management.

Key Responsibilities:
  1. Content Creation & Social Calendar Management:
  • Develop, create, and execute high-quality, engaging content across all social media channels (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
  • Plan and manage an organized and effective social media content calendar that aligns with marketing and brand goals.
  • Collaborate with design, marketing, and product teams to ensure consistent messaging and visuals across all social platforms.
Community Management:
  • Engage actively with online communities to foster loyalty and brand advocacy.
  • Respond to customer inquiries and feedback on social media in a timely and professional manner, working closely with customer support to resolve any issues that arise.
  • Monitor social media platforms for trends, conversations, and brand mentions, providing strategic recommendations to increase engagement and account growth.
Account Growth & SEO Contribution:
  • Implement strategies to grow social media followings, increase engagement, and boost the company's social media presence.
  • Work closely with the SEO team to ensure social media activities contribute to improved search engine rankings for the company's website.
  • Use tools and techniques that ensure the social media profiles rank highly on search engines for relevant keywords.
Reputation Management & PR:
  • Handle all social media public relations, ensuring a consistent and positive brand image.
  • Address customer feedback, inquiries, and complaints with a proactive, problem-solving approach, escalating issues to the appropriate internal teams when necessary.
  • Maintain the brand's public image by addressing potential social media crises in real-time and creating strategies to manage negative PR.
Collaboration with Customer Support:
  • Collaborate with customer support teams to address customer issues and inquiries that arise through social media channels.
  • Ensure customer issues are responded to promptly and resolved efficiently, helping to maintain a positive brand reputation online.
Analytics & Reporting:
  • Track, analyze, and report on key social media metrics (engagement, growth, sentiment, etc.) to measure success and ROI of social media efforts.
  • Adjust strategies based on data-driven insights to continually improve account performance and social media ROI.
Qualifications:
  • 5+ years of experience in social media content creation, community management, and account growth.
  • Proven experience in PR and reputation management, handling customer inquiries, and managing potential social media crises.
  • Strong understanding of social media algorithms and best practices for account growth and engagement.
  • Expertise in managing and creating social media calendars and working with cross-functional teams to align content with overall marketing strategies.
  • Excellent communication skills, with a proactive approach to customer engagement and problem resolution.
  • Experience working with SEO teams to align social media efforts with search engine optimization goals.
  • Proficiency in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools to track performance and make informed decisions.
  • Strong writing and editing skills to craft compelling and engaging posts that align with brand voice and goals.
  • Ability to multitask and prioritize tasks in a fast-paced environment, while maintaining high attention to detail.
Preferred:
  • Experience in working with customer support teams or roles directly involving customer service.
  • Familiarity with tools for social listening and reputation management.
  • Knowledge of SEO principles and how social media activities impact search rankings.