Marketing Data Analyst

2 weeks ago


Atlanta, Georgia, United States Incident IQ Full time
Job Title: Marketing Analytics Specialist

At Incident IQ, we're seeking a highly skilled Marketing Analytics Specialist to join our team. As a key member of our marketing team, you will play a crucial role in shaping our marketing strategy and driving business growth through data-driven insights.

Key Responsibilities:
  • Develop and maintain dashboards to visualize key performance indicators (KPIs) and measure campaign performance against individual and team goals.
  • Interpret data from various sources to provide actionable insights that optimize marketing efforts and drive business growth.
  • Clean, sort, and import lead data from events and other sources to inform marketing strategies.
  • Build cohorts of relevant audience members for personalized email targeting and campaign optimization.
  • Analyze data for ad hoc analysis, providing insights that aid business leadership in making informed decisions.
  • Foster a culture of data-driven experimentation by guiding campaign managers through test development and defining statistically relevant success criteria.
Requirements:
  • Minimum of 3 years of experience building reports and dashboards in Google Analytics and Looker Studio (Google Data Studio).
  • Minimum of 2 years of experience using reporting functionality in Salesforce.
  • Excellent communication skills with the ability to work independently and collaboratively as part of a team.
  • Strong intellectual curiosity and a drive to stay abreast of industry trends and best practices.
What We Offer:
  • A competitive salary based on experience.
  • A comprehensive benefits package, including medical, dental, vision, life insurance, 401k, and paid-time off (PTO).
  • A dynamic and collaborative work environment that fosters whole-person growth and development.
  • The opportunity to work on innovative cloud-based software that empowers K-12 schools to run efficiently and provide a better classroom experience for students.


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