Senior Data Analyst

1 day ago


Atlanta, Georgia, United States PDX Full time
Job Title: Senior Analyst, Data Analytics

At Publicis Digital Experience, we're seeking a highly skilled Senior Analyst, Data Analytics to join our team. As a key member of our analytics team, you will be responsible for analyzing and interpreting complex data to drive business decisions.

Key Responsibilities:
  • Analyze and report on web page and website content performance, user flows, and banners/tiles to derive insights and make strategic recommendations to stakeholders.
  • Work across analytics disciplines, including Engineering and BI Product Development, to answer business questions through data analysis, data visualization, and intelligent interpretation.
  • Assist with reporting and dashboard automations, focusing on defining measurement requirements and data specifications.
Requirements:
  • 4+ years of marketing analytics experience.
  • Hands-on experience with Adobe Analytics Workspace and a proven track record of creating insightful analyses.
  • Experience developing strategic analytic roadmaps and managing projects to deliver products, insights, and recommendations to client stakeholders.
  • Fluent in SQL and working knowledge of Python, R, SAS, SPSS, or other advanced analytics tools.
  • Understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies.
  • Strong communication skills, including the ability to develop presentations and deliver insights and recommendations.
What We Offer:
  • Paid time off, including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days.
  • Tuition Assistance.
  • Flexible working arrangements.
  • 'Work Your World' Program, allowing employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year.

Publicis Digital Experience is an Equal Opportunity Employer. We're committed to creating a diverse and inclusive work environment. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.


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