Power Utility Senior Product Marketing Manager

1 day ago


New Bedford, Massachusetts, United States Aspen Technology Full time
About AspenTech

AspenTech is a global software leader that helps industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, enables power and utilities companies to achieve superior real-time control, optimization, and management for exceptional performance of complex energy networks.

The Role

We are seeking a high-energy technical professional to work in the product marketing position focused on our Digital Grid Management suite. This suite provides real-time control & optimization of complex energy & utility networks, with key capabilities in the areas of generation, transmission, and advanced distribution and microgrids.

Your Impact
  • Collaborate to develop and execute the strategy and tactics to penetrate key market segments of power & utilities such as electric, water, gas, etc.
  • Clearly demonstrate and articulate the value of AspenTech's solutions to a wide variety of business stakeholders.
  • Develop value-based positioning and messaging that differentiates your products in the market.
  • Identify Best Practices through research and case studies from customers.
  • Develop and deliver sales and marketing materials and drive sales enablement within your area of responsibility.
  • Translate technical terminology into comprehensible messaging to ensure successful marketing campaigns with compelling content.
  • Develop conference content and identify customer papers for AspenTech's Global Conferences and customer-facing marketing events.
  • Create content to drive solution awareness including product collateral, whitepapers, web, video, and social content.
  • Work collaboratively with Industry Business Unit to ensure solution area messaging is representative of relevant industry dynamics.
  • Coordinate the development and execution of go-to-market strategies for new product and new feature launches.
What You'll Need
  • Bachelor's Degree in technical discipline required, preferably Information Technology, Electrical Engineering; MBA a plus.
  • 5 - 10 years' experience of demonstrated success in power, utilities or related process industry segments.
  • Successful history in product marketing, including experience with worldwide marketing campaigns.
  • Experience with software solutions for utilities, energy, or power grid management is desired.
  • Self-directed, highly motivated, detail-oriented, charismatic, personable.
  • Excellent presentation, communication and analytical skills.
  • Demonstrated ability to understand and convey complex information in a clear and concise manner.
  • Ability and willingness to travel at least 15% (including internationally).


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