Product Marketing Manager
1 week ago
Werfen is a leading company in specialized diagnostics, with a strong presence in Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. We are seeking a highly skilled Group Product Manager to oversee the day-to-day management of our marketing staff for the product line.
Key Responsibilities:- Prepare and execute strategic marketing activities and programs for all supported products.
- Provide marketing assistance and support to affiliates, distributors, and customers.
- Contribute to planning and creation of advertising and promotional materials and technical information.
- Promote the generation of technical publications on products and applications.
- Provide and oversee the analysis of competitive products, pricing, selling techniques, and market research to define and assess opportunities for new products.
- Stay informed about developments and testing in the medical diagnostic industry as they apply to our future marketing plans and products.
- Coordinate cross-department efforts related to on-market analyzers and tests and production planning.
- Bachelor's degree in a relevant technical discipline, such as medical technology or biomedical engineering.
- Minimum 5 years of experience in product marketing, marketing, and/or sales management.
- Practical knowledge of Hemostasis or Critical Care as it relates to the assigned product line.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. We strictly prohibit unlawful discrimination, harassment, or retaliation based on an individual's protected characteristics. If you have a disability and need an accommodation in relation to the online application process, please contact us for assistance.
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Product Marketing Manager
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