Executive Director, Local Commerce Marketing

2 weeks ago

Hoboken, New Jersey, United States Walmart Full time
About the Role

We are seeking an exceptional Senior Manager to lead our Product Marketing efforts for LocalFinds B2B. This is a pivotal role that will set the trajectory for growth and define our seller acquisition strategy.

The successful candidate will be responsible for crafting campaigns that inspire local businesses to join Walmart LocalFinds, combining creative storytelling with analytical direct response techniques.

This is an exciting opportunity for someone passionate about neighborhoods and communities, growing local small businesses, expanding high-profile partnerships, and creating a Walmart flywheel.

Key Responsibilities:
  • Define Product Positioning: Develop messaging, positioning, and value propositions for the LocalFinds B2B audience, ranging from SMBs to enterprise retailers.
  • Market Research & Seller Insights: Conduct research and leverage consumer insights, market research, and data analytics to inform and enhance LocalFinds go-to-market strategies.
  • Set Brand Marketing Strategy & Define GTM Plan: Develop, implement, and manage comprehensive B2B marketing strategies in alignment with business goals, including the identification of target segments and setting of marketing goals. Secure support and buy-in from senior leadership.
  • Drive Sales Enablement & Content Strategy: Support sales teams with product education, audience knowledge, and supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer- and sales-facing content.
  • Facilitate Creative Production: Develop briefs and provide guidance to internal creative teams/external agencies to ensure output is in line with overall brand strategy, business objectives, and delivers on marketing strategy.
  • Activate Demand Generation: Develop and execute on launch plans for customer acquisition and expansion. This could look like account-based marketing, regional-specific brand campaigns, event activations, and more. Monitor and optimize KPIs to ensure campaigns align with business objectives and achieve maximum efficiency.
  • Manage Marketing Budget & Reporting: Partner with Sales Enablement and Business Development to measure performance. Oversee budgets, goals, and cost efficiency of programs.
  • Enable a Flywheel: Help define B2B2C opportunities for marketing collaboration in partnership with the B2C Marketing Lead.
  • Provide Leadership and Team Development: Foster cross-functional relationships, mentor colleagues, drive marketing education, and build a team with a culture of ownership, continuous improvement, and customer-centricity.

You'll Sweep Us Off Our Feet If:

  • You are an exceptional communicator with strong presentation, interpersonal, and problem-solving skills.
  • You are highly adaptable, with a capacity to think and react in a high-energy, fast-paced environment.
  • You are detail-oriented and efficient, a self-starter that's highly productive and takes a collaborative approach to work.
  • You are highly organized and self-disciplined with a strong ability to prioritize tasks and resources.
Minimum Qualifications:
  • 10 years of experience in marketing with an emphasis on B2B.
  • Experience leading a team and influencing cross-functional stakeholders.
  • Experience operating in a complex, matrixed organization.
  • Experience launching a new brand or product from scratch.
Preferred Qualifications:
  • Marketplace/local commerce platform experience.
  • Experience in demand generation, brand management, and product marketing.
  • Experience working with a range of businesses, from SMBs to enterprises.
About Walmart

We offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Primary Location:

221 River St, Hoboken, NJ 07030, USA

The annual salary range for this position is $108,000.00-$216,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.

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