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SEO Media Specialist
2 months ago
The SEO Media Specialist at Charter Communications plays a crucial role in supporting the implementation of SEO strategies across multiple sites and platforms. This position involves conducting comprehensive keyword research, recommending on-page and off-page optimizations, and executing technical SEO audits to improve site performance and crawlability.
Key Responsibilities- Conduct thorough keyword research to inform on-page and off-page SEO efforts, including Local SEO and GEO targeting.
- Recommend and implement on-page SEO optimizations, such as meta tags, headings, and content enhancements.
- Execute off-page SEO tactics, including managing Google My Business, optimizing the Knowledge Graph, and building links.
- Monitor and analyze SEO and SERP performance metrics, providing detailed reports and insights on the effectiveness of SEO initiatives.
- Collaborate with the Creative team to optimize content for SEO and GEO, ensuring alignment with broader SEO strategies.
- Perform technical SEO audits and resolve issues related to site performance, crawlability, and indexing.
- Support competitive landscape analysis to identify trends and opportunities for improvement.
- 2+ years of experience in front- and back-end search engine optimization with ownership over site performance.
- Experience with website analytics applications (Adobe Analytics preferred) and SEO tools such as Semrush, ScreamingFrog, Google Search Console.
- Experience with data analysis, interpretation, presentation, and delivery.
- Knowledge of cable and broadcast television, internet, and media products and services.
- Interest in television and/or media.
- Knowledge of web technologies, including HTML, CSS, and JavaScript.
- Office environment.
- Minimal travel (~10%) possible.