Public Relations Specialist
3 weeks ago
We are seeking a skilled Media Relations Manager to join our team at KNB Communications. As a key member of our team, you will be responsible for overseeing public and media relations activities for our clients. This includes crafting unique and creative pitches, securing media coverage, and authoring high-quality content. If you have a strong media network, are a captivating storyteller, and are able to maintain and foster relationships with clients and media, we encourage you to apply.
Key Responsibilities
Own the success of media relations programs for our clients
Craft unique and creative pitches and secure media coverage
Author high-quality content, including press releases, pitches, byline articles, case studies, and other collateral
Cultivate strong relationships with media, industry leaders, clients, freelancers, KNB vendors, and other stakeholders
Set media relations strategy, creatively link complex issues with newsworthy coverage potential
Manage the delivery of PR campaigns across all media platforms
Lead proactive and reactive media relations efforts to achieve quality, high-impact placements on a consistent basis
Develop and implement evolving quarterly media strategies
Coordinate the interview process and develop key messages and briefing sheets to prepare clients for media interviews
Monitor media trends, present and share media reports and deliverables with clients
Organize communication, project status, and reporting for up-to-date information and communication between the team and client
Create and update target media lists, messaging matrices, and editorial calendars
Maintain and update agency media database
Offer new ideas and initiatives to the team
Assist with new business research, proposal writing, and presentations as needed
Demonstrate enthusiasm in client communications
Celebrate successes with clients and the KNB team
Requirements
Bachelor's degree or higher
7+ years of PR/communications experience (recovering journalists welcome)
Proven proficiency managing media relations and securing earned placements (online, broadcast, and print)
Past work in health tech, pharma, biotech, life sciences
Robust network of traditional and online media contacts
Ability to maintain and foster relationships with clients and media
Strategic planner and effective implementer
Be deadline-driven, prioritize, and adapt under pressure
Knowledge of best practices in communications, media and PR
Superior writing skills
Strong desire to work in a team and be collaborative, creative, and cool
Preferred Qualifications
Familiar with an agency environment
Working knowledge of software such as Critical Mention, Cision, PR Newswire, SEM Rush, and HubSpot
Understanding of regulatory and compliance challenges for drug commercialization
About KNB Communications
KNB Communications is a fast-paced and growing PR and marketing agency that is leading healthcare communications. We provide marketing and PR services for top health tech and life sciences companies around the world. If you are passionate about communications and want to work with a dynamic team, we encourage you to apply.
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